How to Apply Shampoo on Hair

Because healthy hair starts with a clean scalp.

For something we’ve done since childhood, shampooing is surprisingly misunderstood.
You might have a great formula, but if your scalp still feels oily—or your ends turn frizzy and rough—chances are you’re not applying it the right way.

Because the real difference between hair that just looks clean and hair that stays healthy begins with how you shampoo.

Step 1: Soak Your Hair Properly

Start by wetting your hair thoroughly with warm (not hot) water.
This helps loosen up oil, sweat, and dust while allowing the shampoo to spread better across your scalp. Skipping this step often leads to using too much product—and still feeling like your hair isn’t clean enough.

Step 2: Small Amount, Scalp Only

Take a coin-sized amount of shampoo in your palms and apply it directly to your scalp.
Massage gently with your fingertips in circular motions—especially at the crown, nape, and behind the ears where oil builds up. No need to apply shampoo on the lengths unless you’ve oiled your hair or used heavy styling products. The suds from rinsing will cleanse the strands just enough.

#sciencefirst

During the first wash, the shampoo binds to oil, sweat, and buildup—so it may not lather much. That’s normal.
If you’re used to shampooing a second time just to see more foam, it’s time to reconsider. Excess lather in the second round often means your scalp is already clean—and now the shampoo is stripping away your natural oils.

That “squeaky clean” feel? It’s a sign your scalp has been over-cleansed, which can leave it feeling tight and make your hair more prone to dryness and frizz.

Step 3: Rinse Well

Use plenty of water to rinse out the shampoo thoroughly. Let the foam naturally run through your lengths—it’s enough to cleanse the hair without over-washing the ends.

Only go in for a second wash if you’ve oiled heavily or used a lot of styling products. Even then, use less shampoo than the first round. A good shampoo shouldn’t need to be layered on to work.

Why the Right Formula Helps

The 2.Oh! Reconstruction Shampoo is powered by a signature Tri-Surfactant Formula that lifts oil, dirt, and buildup efficiently—even after oiling or sweat-heavy days—without needing multiple washes.
Its hydrating base, enriched with argan oil and glycerin, leaves your hair feeling soft, not squeaky, and your scalp clean but comfortable.

The Final Word

Shampoo isn’t just about removing dirt—it’s about setting the right foundation.
When you apply it thoughtfully and choose the right formula, your scalp stays healthy, your strands stay nourished, and everything else you do—masks, leave-ins, serums—works better.

Because clean hair is the start of healthy hair.
And healthy hair always leads to more happy hair days.