At 2.Oh!, we believe in the power of
transformation—not just how you look, but how you feel. Whether you’re feeling
bold and daring or playful and whimsical, there’s a shade waiting to reflect
your inner mood. We want you to embrace a lifestyle of fun, spontaneity, and
endless possibilities with a happier, more vibrant 2.Oh! version of YOU! All
it’ll take is for YOU to say
#ColorMeHappy !
One thing we know for sure- when you see
your new hair color for the first time, you’ll experience the ‘Oh!’ moment. Is
it the joy in trying something different? Or the excitement in breaking the
monotony? Or the thrill in expressing yourself unapologetically? Now, that’s
for you to tell us!
Science First Hair Products
At 2.Oh!, our science-first approach sets us apart in the hair care industry. We prioritize innovation, using unique ingredients, novel formulations, and distinctive application methods.
Each product is crafted to address Indian hair types and concerns, offering tangible benefits. Our collaboration with Italian labs ensures every product meets and exceeds international quality standards, making 2.Oh! synonymous with innovation, effectiveness, and joy.
In The News
Dynamic Co-founders!
Ritu, an MBA graduate from Sydenham, brings over 23 years of experience in the financial services and aviation sector, leaving an indomitable mark in companies like GE, Citibank, and ABN Amro. Her passion for fashion and beauty, coupled with her experience in her family business in Defense Supplies, gives her a unique perspective
on consumer products and business models. In her spare time, she finds solace in gardening and stays fit through her enthusiasm for fitness activities.
Roohi, an MBA graduate from Fore School of Management, started her career as an Investment Banker at Ernst & Young 15 years ago. Recognizing the potential of online commerce and having a gift for identifying trends and need gaps, she embarked on her entrepreneurial journey as an online distributor for over 35 leading Indian and global consumer companies including Wella, Colorbar, and Faces. As a mom to young children, she is adept at balancing her responsibilities and enjoys unwinding with her partner and little ones on lively latino tracks.
Together, Ritu and Roohi bring a wealth of experience, passion, and innovation to this company, hoping to drive it towards new heights. Their diverse skill sets and complementary strengths form the foundation of our
journey towards success.
Vibrant Team
