Founded by 2 sisters, our mission is to redefine self expression through hair, one exceptional product at a time!
With international quality ingredients and groundbreaking formulations, we strive to bring you the latest advancements in hair color and care, making your hair journey an unforgettable experience.
Renowned for world-class beauty formulations and techniques, 2.Oh!'s products are infused with a touch of Italian luxury, delivering an unparalleled and exquisite hair care experience.
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Ritu, an MBA graduate from Sydenham, brings over 23 years of experience in the financial services and aviation sector, leaving an indomitable mark in companies like GE, Citibank, and ABN Amro. Her passion for fashion and beauty, coupled with her experience in her family business in Defense Supplies, gives her a unique perspective
on consumer products and business models. In her spare time, she finds solace in gardening and stays fit through her enthusiasm for fitness activities.
Roohi, an MBA graduate from Fore School of Management, started her career as an Investment Banker at Ernst & Young 15 years ago. Recognizing the potential of online commerce and having a gift for identifying trends and need gaps, she embarked on her entrepreneurial journey as an online distributor for over 35 leading Indian and global consumer companies including Wella, Colorbar, and Faces. As a mom to young children, she is adept at balancing her responsibilities and enjoys unwinding with her partner and little ones on lively latino tracks.
Together, Ritu and Roohi bring a wealth of experience, passion, and innovation to this company, hoping to drive it towards new heights. Their diverse skill sets and complementary strengths form the foundation of our
journey towards success.