How Does a Hair Mask Help Colored Hair?

It’s what makes your color last—and your hair feel like itself again.

You’ve just colored your hair—maybe covered greys, added highlights, or gone for a bold new shade. And it looks perfect. But in just a few days, your strands start to feel dry, the frizz creeps in, and the color begins to lose its pop.

That’s not just the natural fading of color—it’s your hair crying out for the care it didn’t get. And the solution is simpler than you think: a hair mask.

#ScienceFirst

When you color your hair, the outermost layer—called the cuticle—is lifted to let the pigment in. But here’s what most people don’t realize: that cuticle doesn’t close immediately. It remains slightly raised, which allows moisture to escape and color to fade faster.

Plus, coloring makes your hair more alkaline, raising the pH above its natural level of 4.5 to 5.5. This shift disrupts your hair’s structure, leading to roughness, breakage, and long-term dullness.

That’s why colored hair needs targeted care that does two things: reseals the cuticle and restores the right pH.
The 2.Oh! Post Color Shampoo and Hair Mask are both formulated with a pH of 4.5, which helps rebalance your hair, lock in pigment, and retain moisture.

They also feature Color Protect Technology that shields pigment molecules inside the strand—so every wash keeps your color safer, longer, and more vibrant.

What Makes a Great Post-Color Mask

To care for colored hair—especially in Indian conditions like humidity, heat, hard water, and frequent styling—you need more than just a conditioner. You need something richer, smarter, and more hydrating. You need a mask that treats color-treated hair from the inside out.

That’s where the 2.Oh! Post Color Hair Mask comes in.

Formulated with Deep Conditioning Concentrate and enriched with argan oil, it smooths and softens without weighing the hair down. Its pH 4.5 balance helps reseal the cuticle, preventing both color and moisture from slipping away.

The Color Protect Technology keeps your shade intact for longer—even after multiple washes—while the concentrated formula improves texture, reduces frizz, and brings back visible shine.

After the Color: What Your Hair Needs

Great color isn’t just about the day you dye—it’s about the care that follows. The 2.Oh! Healthy Hair Ritual is designed to give your freshly colored strands everything they need to stay soft, strong, and vibrant:

• Cleanse with the 2.Oh! Post Color Shampoo – gentle yet thorough, with a Tri-Surfactant base, argan oil, and glycerin

• Nourish with the Post Color Hair Mask – for deep hydration, smoothing, and cuticle repair

• Protect with the Leave-In Conditioner – after every wash to fight frizz and seal in softness

• Repair with the Hair Repair Serum – to strengthen strands and prevent damage over time

If you heat style your hair, add the 2.Oh! 3-in-1 Styling Spray to the ritual. It offers blow-dry heat protection to reduce stress on your color-treated strands—while giving volume and natural hold.

The Final Word

Hair color changes how your hair looks—but also how it behaves. And if you want your color to last, your hair to shine, and your strands to feel smooth again, a color-protecting, pH-balanced, hydrating hair mask is essential.

With the right ritual, colored hair doesn’t have to mean damaged hair.
It just means more shine, less frizz, and many more happy hair days.