What’s the big deal about Hydrolysed Keratin in hair care, and why is everyone talking about it?

•  What exactly is Keratin?

Keratin is a powerful protein that forms the main structure of your hair. It’s what keeps your strands strong, smooth, and elastic—think of it as the backbone of healthy hair!

• If my hair naturally has Keratin, why do I need more of it?

Great question! While your hair is naturally rich in keratin, it gradually breaks down over time due to factors like heat styling, coloring, UV exposure, and daily wear and tear. Simply slapping plain keratin onto your strands won’t help—its molecular chains are far too large to pass through the hair’s outer layer. The solution is Hydrolysed Keratin—keratin that’s been broken down into tiny, absorbable molecules. These smaller molecules can penetrate the hair shaft more effectively, replenishing lost protein, repairing damage, and restoring strength and shine from within.

Where can I find it?

We’ve packed Hydrolysed Keratin into not one but two of our hero products at 2.Oh!:

Hair Repair Serum – A frizz-fighting, shine-boosting, softness-making must-have for post-wash perfection.

Hair Styling Spray – Your go-to for flexible hold and soft, shiny hair that doesn’t feel stiff or sticky. The bonus? Every spritz delivers a dose of Hydrolysed Keratin to help protect and repair while you style.

Why should you care?

Because every time you style, you’re not just shaping your hair—you’re strengthening it. Hydrolysed Keratin works hard behind the scenes, so your hair can take center stage—looking glossy, feeling strong, and staying smooth all day long.