Is your hair starving and you don’t even know it?

Protein is the building block of your hair. In fact, every strand is made primarily of keratin, a structural protein that gives your hair its strength, elasticity, and resilience. But everyday stressors — heat from blow-drying, festive or bridal styling, coloring, bleaching, pollution, and even frequent washing — gradually strip away protein from your hair. When that reserve runs low, the signs are clear: frizz, breakage, dullness, limpness, and strands that feel rough and unmanageable.

That’s why protein care is non-negotiable. Proteins act like mini repair kits, filling in the cracks along the hair fibre, rebuilding weak spots, and creating smoother, stronger, more flexible strands. Different proteins deliver different targeted benefits — here’s how they work:

Keratin Protein → Since hair itself is keratin, this protein directly reinforces the natural structure. It repairs damage, restores elasticity, and strengthens chemically treated or color-exposed hair, helping reduce breakage.

Wheat Protein → A moisture-binding protein that improves the hair’s ability to retain hydration. This reduces dryness and brittleness while making hair softer and more manageable.

Soy Protein → Lightweight and smoothing, soy protein enhances softness, shine, and overall texture. It helps tame roughness and gives hair a silky, healthy look.

Silk Protein → Creates a protective layer on the hair fibre, smoothing cuticles to combat frizz and flyaways. It adds a luxurious glossy finish while reducing static.

Rice Protein → Known for boosting volume and body, rice protein helps strengthen fine hair and gives it more thickness and bounce without weighing it down.

💡 The 2.Oh! difference

Our 3-in-1 Hair Styling Spray brings all of these proteins together, along with Panthenol (Pro-Vitamin B5), to deliver both style and care in one step. With every spray, it shields hair from blow-dry heat, smooths frizz, adds shine and volume, and reinforces the hair fibre — without stiffness, buildup, or residue. It’s not just styling; it’s nourishment.

For deeper repair, the 2.Oh! Hair Repair Serum with Hydrolyzed Keratin penetrates the hair fibre to patch weak spots, improve elasticity, and restore long-term strength and resilience.

Of course, protein care doesn’t stop at products. A protein-rich diet — eggs, chicken, fish, lentils, beans, nuts, and dairy — provides your body with the amino acids it needs to produce keratin naturally. Combine this with protein-powered haircare, and you’re feeding your strands inside and out.

✨ Bottom line: If your hair feels weak, frizzy, or lifeless, it may be craving protein. Adding proteins back into your ritual helps repair, smooth, and strengthen, so your hair stays glossy, manageable, and ready for any look.