Why do grey strands lose their sparkle — and how can one shampoo bring it back?

Picture this: you have gorgeous grey or silver strands, but something’s off — they’re starting to look a little dull, maybe a hint of yellow or brassy creeping in. The Anti-Yellow Shampoo is your cool-tone, salon-at-home saviour. The formula is enriched with next-generation blue-violet pigments, which are designed to combat those warm yellow/orange undertones — because on the colour wheel, blue and violet sit opposite yellow and orange. 

And it’s not just about tone-correction: the shampoo is also enriched with Argan Oil to help keep your hair nourished, smooth, hydrated, and free of that brittle, lack-lustre texture. 

So in practice: when you’ve got grey / salt-and-pepper hair (or even bleached highlights) and you’re seeing unwanted warmth, this shampoo lifts your tone back to bright, clean, cool-silver, while also giving your hair a little treat. Use it once a week (or up to twice if the brass is persistent) and leave it on for about 3-5 minutes for the toning effect.

Bottom line: It’s like giving your silver hair a crisp, photo-ready boost — no yellow filter needed.