Why is it important to follow a proper post-care ritual after coloring (and bleaching) your hair?

Coloring your hair isn’t the bad guy here — in fact, with semi-permanent shades, it’s one of the most fun ways to switch up your look without being tied down to a long-term commitment. 

But here’s the thing: even semi-permanent colors (and the bleaching sessions that usually come before them) leave your hair in need of some TLC.

Here’s why post-care is a must:

Bleach = thirsty strands: To get those pastels, or bold shades to pop, your hair has to be lightened first. That process opens up the cuticle, which means your hair can lose moisture faster if you don’t replenish it.

Color = extra love needed: Semi-permanent hair colors coat the hair beautifully, but they still sit on strands that have gone through lightening. 

Keeping that canvas healthy = better shine, smoother texture, and longer-lasting vibrancy.

So what should your post-color ritual look like?

Step 1: Gentle Cleanse — Start with a post-color shampoo that removes any leftover pigment and product but doesn’t strip your shade.

Step 2: Deep Nourish — Enter the 2.Oh! Post-Color Hair Mask. Designed for freshly colored and bleached hair, it restores hydration, strengthens weakened cuticles, and makes your strands soft, manageable, and shiny again. Basically, it’s your color’s BFF.

Step 3: Lock It In — Follow with a leave-in conditioner to seal in moisture, and top it off with a hair repair serum to smooth frizz and protect ends.

Think of it like this: coloring is the makeover, and post-care is how you make that makeover last. The better you care for your hair afterwards, the more your semi-permanent shades will glow, fade beautifully, and keep you looking selfie-ready every single day.