From sustainable packaging to responsible sourcing, conscious beauty is reshaping the industry as consumers seek products that are better for both their skin and the planet.
“Conscious beauty has moved beyond just clean ingredients," says Ritu Vijayvergiya, co-founder, 2.Oh!. “It has become more about products that reflect a nexus between sustainability, functionality, and practicality." She points to the growing packaging waste crisis and argues that the future lies in thoughtful innovation, recyclable materials, durable packaging, and products designed for longevity rather than disposability.