Micro-pure Pigment Technology
The Game-Changing Tech Behind Bold, Beautiful Colour
What makes our semi-permanent shades stand out? Micro-Pure Pigment Technology—our breakthrough pigment innovation that delivers intense colour payoff with zero damage.
These ultra-refined, high-purity pigments are precision-milled to be smaller, smoother, and more concentrated than conventional dyes. The result? They glide effortlessly onto the hair’s surface and deposit evenly for a stunning, streak-free colour that looks rich, feels soft, and fades like a dream.
Why it’s a total game-changer:
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Delivers bold, high-impact colour—even on unbleached hair
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Applies evenly for smooth, salon-like results at home
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No damage, no dryness—just soft, touchable hair
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Fades cleanly over 10–15 washes without patchiness
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Lets you experiment freely with colour that’s rich, radiant, and commitment-free
With Micro-Pure Pigment Technology, semi-permanent doesn’t mean second-best.
It means next-level pigment, endless play, and your boldest colour yet.
