How to Protect Colored Hair

Keep the Color, Lose the Frizz

You’ve colored your hair—and it looks stunning. Whether you’ve covered greys, refreshed your highlights, or gone bold, that salon-fresh color feels unbeatable. But keeping it that way? That’s where the real work begins.

In India’s climate, with hard water, heat, and frequent washing, colored hair starts to fade quickly. Even worse, it can begin to feel dry, rough, and frizzy.

That’s why protecting your color isn’t just about making it last—it’s about keeping your hair soft, shiny, and healthy too.

#ScienceFirst

Coloring your hair opens up the cuticle—the outer layer—so pigment can enter. But if the cuticle stays open, the color fades quickly, and moisture escapes, leaving your hair dry and dull.

That’s why the pH of your post-color products matters. Both the 2.Oh! Post Color Shampoo and Hair Mask are formulated at pH 4.5—ideal for re-sealing the cuticle and locking in pigment.

Combined with Color Protect Technology, this helps your color stay vibrant while reducing dryness and damage. It’s not just gentle—it’s smart care, designed to help your hair bounce back after every color session.

After the Color: The Right Ritual Matters

The 2.Oh! Post Color Shampoo uses a tri-surfactant formula to cleanse away color residue, oil, and product build-up—without over-stripping your hair. It leaves your scalp fresh and your strands balanced.

Follow it up with the 2.Oh! Post Color Hair Mask, which works deeper than a regular conditioner. It’s powered by a Deep Conditioning Concentrate—a blend of cetrimonium chloride, behentrimonium chloride, and polyquaternium-7—to smooth frizz, detangle easily, and restore softness.

Infused with argan oil, the mask helps your strands stay hydrated, manageable, and nourished—exactly what color-treated hair needs to look healthy and feel amazing.

Then bring it all together with the complete 2.Oh! Healthy Hair Ritual:

• Cleanse with 2.Oh! Post Color Shampoo to gently reset scalp and seal color

• Nourish with 2.Oh! Post Color Hair Mask for softness, strength, and shine

• Protect with the 2.Oh! Leave-In Conditioner to fight frizz, humidity, and dullness

• Repair with the Hair Repair Serum to restore health from within over time

This isn’t just about keeping color—it’s about protecting your hair’s texture and bringing back bounce and gloss.

The Final Word

Color-treated hair needs more than just a mild wash. It needs smart care, made for Indian hair and weather.

With the right pH, deep hydration, and targeted repair, your hair can hold onto color longer—while feeling softer, smoother, and healthier from root to tip.

Less fade. More shine. And many more happy hair days ahead.