How to Protect Hair Color from Fading

Because great color is only half the story. The rest is how you care for it.

Coloring your hair—whether it’s semi-permanent, bold global transformations, covering greys, or refreshing highlights—can instantly transform your look. But once the color is in, your real job begins: keeping it there.

Unfortunately, most color fades faster than expected. Within a few washes, your hair starts to lose shine, feel dry, and look dull. What gives?

#ScienceFirst

Coloring your hair lifts the cuticle—the outermost layer—so pigment can enter. But if that cuticle stays open, color starts slipping out, and moisture escapes too. That’s why frizz, dryness, and dullness are so common right after coloring.

To prevent this, your hair needs to return to its natural acidic state—around pH 4.5. That’s the level at which the cuticle closes, locks in pigment, and seals in hydration.

A shampoo and mask with the right acidic pH, along with color-protect technology, is crucial to help the hair recover and stay vibrant.

After the Color: What Your Hair Needs

Post-color hair care isn’t optional—it’s essential.

That’s exactly what 2.Oh! Post Color Shampoo and 2.Oh! Post Color Hair Mask are designed to do.

• The shampoo features a Tri-Surfactant formula to gently but effectively cleanse without disturbing your color.

• It’s enriched with argan oil and glycerin, which help keep hair soft, shiny, and smooth—no roughness or tightness after washing.

• The mask is powered by a Deep Conditioning Concentrate, packed with ingredients that smooth the surface, lock in moisture, and reduce frizz from the very first use.

Both products have a pH of 4.5 and built-in color protection technology, which is key to sealing the cuticle and preventing premature fading.

Hair feels softer. Color stays put. And that post-color frizz? Handled.

The 2.Oh! Healthy Hair Ritual

Want color that looks vibrant and hair that feels healthy? Follow this easy ritual:

• Cleanse with the 2.Oh! Post Color Shampoo to reset pH and gently cleanse without stripping.

• Nourish with the 2.Oh! Post Color Hair Mask to hydrate, smooth, and restore.

• Protect with the 2.Oh! Leave-In Conditioner after every wash—it seals in moisture and shields from daily frizz.

• Repair with the 2.Oh! Hair Repair Serum to strengthen and maintain long-term health.

And if you style your hair with a blow dryer, add the 2.Oh! 3-in-1 Hair Styling Spray. It offers blow-dry heat protection—so you’re not undoing all that color care with high temperatures. It also adds shine and hold, minus the crunch.

The Final Word

Color-treated hair needs more care, not more products.

With a ritual that’s pH-balanced, deeply hydrating, and made to protect pigment, you can extend the life of your color and keep your hair feeling soft, healthy, and beautiful.

The 2.Oh! Healthy Hair Ritual is the easiest way to lock in color, prevent damage, and nourish your strands—because the healthiest hair holds onto color longer.

Here’s to color that lasts—and many more happy hair days.