When it comes to transformative hair care, few ingredients are as revered as argan oil—often dubbed “liquid gold” for good reason. Extracted from the kernels of the argan tree (Argania spinosa), native to Morocco, this golden-hued oil is packed with nutrients that do wonders for the hair. At 2.Oh!, we believe in combining tradition with science. That’s why argan oil takes center stage in our Reconstruction range, Post Color range, and Hair Repair Serum in Creme.
Here’s why it deserves the spotlight—and why we made an informed, research-backed decision to include it in our formulations:
