Anti-yellow shampoo is a type of shampoo that is specifically formulated to counteract the yellow or brassy tones in blonde, silver, gray, or white hair.

These shampoos are designed to help neutralize the warm or orange undertones that can sometimes develop in light-colored hair as a result of factors like sun exposure, chlorine, hard water, or certain hair products.

Ideally, anti-yellow shampoo can be used by anyone to clean their hair as it has argan oil which doesn’t dry out your hair and is super effective. 

Anti-yellow shampoos are best suited for people with light-colored hair who want to maintain a cool, ashy tone and helps restore the natural radiance and shine just like you highlight your hair for the first time. This includes natural blondes, salt and pepper hair and people with lightened or highlighted hair.

However, it's important to note that anti-yellow shampoos may not be suitable for everyone, especially if you have very dry or damaged hair. It's always a good idea to consult with a hair care professional before using any new products on your hair.

The frequency with which you should use an anti-yellow shampoo depends on various factors, such as the level of brassiness in your hair, the condition of your hair, and how often you wash your hair. In general, it's recommended to use an anti-yellow shampoo once or twice a week just like a regular shampoo to maintain the desired tone and prevent brassiness.

However, if your hair is very brassy or yellow, you may need to use the shampoo more frequently, up to three times a week, until you achieve the desired results. Once you've achieved your desired tone, you can reduce the frequency to once a week or every other week.

It's important to monitor the results and adjust the frequency of use accordingly.

Next-generation blue-violet pigment refers to an advanced formulation of pigments used in hair care products, specifically in shampoos designed to neutralize yellow or brassy tones in blonde, silver, gray, or white hair.

These pigments have a blue-violet hue, which is the complementary color of yellow-orange. When applied to hair, the blue-violet pigments work to cancel out the yellow or orange tones, leaving the hair looking cooler and more vibrant.

Next-generation blue-violet pigments are considered "next-generation" because they are more advanced than the previous generation of pigments used in anti-yellow shampoos. These pigments are often smaller in size and better able to penetrate the hair shaft, providing longer-lasting color correction.

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