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How does an anti yellow shampoo or purple shampoo work?

How does an anti yellow shampoo or purple shampoo work?

When purple shampoo is used it's keep violet pigment is distributed throughout the hair creating a color correcting effect that helps to balance out undesired brassy tones.

Since purple is placed immediately opposite yellow on the color wheel one color can effectively cancel out the other providing the much desired toning effect.

Purple shampoo assists in bringing out a brighter hue that rapidly refreshes and colour corrects the hair color throughout this neutralizing.

Oh! Tip: 2.Oh! Anti Yellow Shampoo

2.Oh! Anti Yellow Shampoo is expertly crafted purple shampoo with Next-Generation Blue-Violet Pigments to gently cleanse your hair, efficiently reducing brassiness and yellow undertones in bleached and highlighted hair. In the case of Grey, Salt, and Pepper, or White hair, it rejuvenates natural radiance, offering a purer, brighter color. Enriched with Argan Oil, this shampoo provides a skillful balance of ingredients that not only safeguards hair from breakage but also deeply nourishes it, leaving it soft and brilliantly shiny.