Next Gen Blue Violet Pigments
Advanced Blue-Violet Technology That Targets Brass
Our anti-yellow shampoo is powered by Advanced Blue-Violet Technology—a next-generation system that uses finely milled, high-purity pigments to tone hair with unmatched accuracy.
These ultra-refined pigments are designed to deposit evenly across the hair shaft, targeting and neutralizing yellow and brassy undertones that build up over time. Because they’re so fine, they don’t clump or stain—instead, they form a sheer, even layer of cool pigment that enhances brightness while keeping your color looking clean, fresh, and natural.
How it works:
Cool-toned pigments sit opposite yellow on the color wheel. When applied to lightened or grey hair, these pigments visually cancel out yellow hues, restoring a cooler, brighter tone—without the harshness or over-toning of salon treatments.
Why it works better:
-
Finely milled blue-violet pigments for precise, even toning
-
Neutralizes brassiness in just one wash
-
No stains, no patchiness—only soft, natural-looking results
-
Boosts brightness and keeps blonde, silver, or grey hair looking fresh
-
Ideal for highlighted, bleached, blonde, silver, or grey hair
With Advanced Blue-Violet Technology, your hair stays cool-toned and luminous—no salon visit needed.
