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2.Oh! is a dream of 2 spirited sisters Ritu and Roohi, to bring in the best of Global Hair Fashion Trends and Products to India.

2020 was a year of change for many, including the 2 sisters. It was also the year in which they decided to do something they had always dreamt of - working together! And that’s how the brand 2.Oh! was conceptualized.

About Us

Ritu, a fashion and beauty enthusiast, is an MBA from Sydenham. With a career spanning over 20 years in GE, Citibank and ABN Amro, she left an indomitable mark in the financial services sector, before joining her family business of Defense Supplies. She is an avid gardener and fitness enthusiast, who in her spare time likes to understand and assess consumer products and business models.

Roohi, an MBA from Fore School of Management started her career in a much coveted role of an Investment Banker in Ernst & Young, 14 years ago. With a gift of identifying trends and need gaps, she saw a potential in online commerce early on, and started her entrepreneurial journey as an online distributor for over 35 leading Indian and global consumer companies such as Wella, Colorbar and Faces. She is a young mom who is nimble on her feet, and likes to unwind herself on latino tracks with her partner and little one alike.

With a promise to themselves to offer only the best, they spent the next 18 months planning, researching, testing and going through iteration after iteration, before they were ready to introduce 2.Oh! to the world.