I want to color my hair but I’m scared — will it ruin my hair? Will it look weird? What if it never goes back to normal?

We get it — your first time coloring your hair can feel like a full-blown crisis. What if it turns orange? What if it’s too loud? What if your mom freaks out? (She might — but she’ll come around once she sees how cool it looks 😌). The truth is, hair color isn’t as scary as it sounds — especially when you go for beginner-friendly shades and follow up with the right post-color care.

If you're just starting out, try shades like Bordeaux, Blue, Red, or our best-selling Hazelnut Brown — a rich, warm tone that flatters most Indian hair and skin tones. These beginner-friendly colors are bold enough to make a statement but still easy to wear, and they typically last around 12–15 washes before gently fading out. And yes — vibrant colors require pre-lightened (bleached) hair to really pop. Once they begin to fade, they won’t go back to black — instead, they’ll fade beautifully into a blonde base, depending on how light your hair was to begin with.

To protect your color and keep your hair looking (and feeling) its best, we recommend the 2.Oh! Post Color Combo. This two-step routine — featuring the Color Protect Shampoo and Color Protect Mask — is designed to be your color’s best friend. With a pH of 4.5 and a Color Protect Compound that seals in pigment, it helps reduce fading, restore softness, and add shine. Bonus? It’s crafted in Italy and infused with argan oil to deeply hydrate and smooth your strands from root to tip.

So go ahead — pick your shade, cue your favorite playlist, and maybe give your mom a gentle heads-up 😅

You’re ready for your color era. And we’ve got your back (and your hair)