Indian Retailer

2.Oh!, a leading name in science-backed hair care known for its vegan and cruelty-free products crafted in Italy and tailored for the Indian market, has launched a stunning new range of semi-permanent hair colors. This collection is designed to help individuals embrace the season’s vibrant hues and make a bold fashion statement.

The latest offerings from 2.Oh! include three distinctive shades that capture the essence of autumn. The Vivid Orange semi-permanent hair color is perfect for those who are ready to stand out and make a splash. With its fresh, happy, and positive tones, this vibrant orange shade promises to bring a touch of excitement and energy to any autumn look. It’s an ideal choice for anyone looking to draw attention and express their playful side.

For those who prefer a more delicate touch, the Peach semi-permanent hair color is an elegant option. This warm, Barbie-pink hue channels a dainty, feminine vibe that stands out beautifully against the backdrop of fall. It’s designed to give your hair a sophisticated, dreamy quality that complements the season’s colors.

Adding a bit of spice to the collection is the Ginger Spice semi-permanent hair color. This shade blends fiery ginger-orange tones with deep brown undertones, making it particularly well-suited for Indian hair. The Ginger Spice color adds a unique, vibrant twist to your look, combining warmth with a touch of boldness.

“Our goal with these new shades was not just to offer new hair colors but to redefine how our customers experience autumn,” said a spokesperson from 2.Oh!. “Feeling bold, playful, and ready to make a statement with a splash of color in your hair? Vivid Orange is the shade for you! This fresh, happy, and positive color will get you all the attention you need this autumn.”

2.Oh!’s new hair colors are designed to be more than just a cosmetic enhancement—they embody the spirit of the season and provide an opportunity for self-expression. Each shade has been carefully developed to blend seamlessly with the rich palette of autumn, offering a touch of luxury and creativity to your everyday look.

The new semi-permanent hair colors from 2.Oh! are now available for purchase, allowing you to step into the season with confidence and flair. 

Leave in conditioner

India’s haircare industry is experiencing a transformation with 2.Oh!, a science-first hair products company that blends cutting-edge innovation with international expertise. Crafted in Italy and tailored for Indian hair, the brand is redefining haircare with its latest lightweight, leave-in conditioner—a revolutionary formula designed to deliver shine, nourishment, hydration, and protection in a single step.

Unlike traditional conditioners that need to be rinsed out, this non-greasy, leave-in formula continues working throughout the day, ensuring long-lasting softness, strength, and manageability. Suitable for all hair types, including curly, straight, grey, and color-treated hair, the conditioner simplifies the haircare routine while delivering professional-grade results from the comfort of home.

At the heart of this innovation lies a multi-functional crème infused with 21 essential benefits, addressing key hair concerns such as moisture retention, frizz control, and enhanced shine. Its powerful formulation features active conditioning agents like Behentrimonium Chloride, deeply hydrating Panthenol, and nourishing Argan Oil, which works in synergy to penetrate each strand, repair damage, prevent breakage, and detangle effortlessly. Additionally, the conditioner forms a protective moisture barrier, shielding hair from environmental stressors and heat styling damage.

Application is simple and hassle-free—after washing hair with 2.Oh! Reconstruction Shampoo and pampering it with the 2.Oh! Reconstruction Mask, apply a pea-sized amount of the leave-in conditioner to damp hair, focusing on the mid-lengths to ends. Unlike traditional conditioners, this one does not require rinsing, allowing the formula to work continuously while you style your hair as desired.

Priced at Rs. 1,199 for 200ml, 2.Oh! is setting a new standard in haircare, offering a product that not only simplifies daily routines but also ensures salon-like results with minimal effort. With this latest innovation, the brand continues to push boundaries, making high-performance hair care accessible to all.