1. What is Aqua?
Purified water used as the solvent base.

2. What does Aqua do in the 2.Oh! Anti-Yellow Shampoo?
It dissolves all key ingredients and enables even application.

3. How does it benefit your hair?
Water hydrates hair strands and acts as a delivery system for cleansing, conditioning, and toning agents. It ensures a smooth application and helps pigment molecules (like violet dye) distribute evenly along the hair shaft.

1. What is Sodium Laureth Sulfate?
A gentle yet effective cleansing surfactant derived from coconut oil.

2. What does it do in the 2.Oh! Anti-Yellow Shampoo?
It lifts away buildup, oil, and yellowing residue with a rich lather.

3. How does it benefit your hair?
It removes impurities and brassiness-causing pollutants from the hair’s surface, allowing the violet pigments to tone more evenly. This helps maintain a brighter, cooler tone in blonde, silver, or grey hair without over-drying.

1. What is Cocamidopropyl Betaine?
A coconut-derived mild surfactant and foam enhancer.

2. What does it do in the 2.Oh! Anti-Yellow Shampoo?
It boosts lather and makes the cleansing system gentler on the scalp.

3. How does it benefit your hair?
It supports gentle but effective cleansing and helps reduce irritation from stronger surfactants. This allows the shampoo to effectively tone while remaining suitable for frequent use on color-treated or bleached hair.

1. What is Lauryl Glucoside?
A non-ionic surfactant made from coconut oil and glucose.

2. What does it do in the 2.Oh! Anti-Yellow Shampoo?
It adds mild cleansing power and improves skin compatibility.

3. How does it benefit your hair?
Lauryl Glucoside helps gently cleanse without stripping moisture. It balances the surfactant system to make the formula more suitable for sensitive scalps and fragile, lightened hair.

1. What is Sodium Chloride?
Common salt used as a thickener.

2. What does it do in the 2.Oh! Anti-Yellow Shampoo?
It controls the texture and flow of the product.

3. How does it benefit your hair?
By adjusting viscosity, it ensures a smooth, luxurious lather and easy rinse-off. It also supports consistent pigment distribution throughout the hair during application.

1. What is Polyquaternium-7?
A conditioning polymer that smooths and detangles.

2. What does it do in the 2.Oh! Anti-Yellow Shampoo?
It reduces static and makes hair feel silky post-wash.

3. How does it benefit your hair?
Its positive charge helps it bond to damaged areas on the hair surface, reducing frizz and making hair feel smoother. This prevents the dryness often associated with toning shampoos, making hair easier to manage and style.

1. What is Argania Spinosa Kernel Oil?
Also known as Argan Oil, it’s a nutrient-rich oil from Moroccan argan trees.

2. What does it do in the 2.Oh! Anti-Yellow Shampoo?
It nourishes, softens, and helps counteract dryness.

3. How does it benefit your hair?
Argan Oil provides essential fatty acids and vitamin E that restore moisture and shine. In toning shampoos, which can be drying, it plays a crucial role in maintaining softness and protecting color-treated strands from brittleness or breakage.

1. What is Sodium Benzoate?
A preservative used to prevent microbial growth.

2. What does it do in the 2.Oh! Anti-Yellow Shampoo?
It ensures formula stability and safety over time.

3. How does it benefit your hair?
By preserving the integrity of the formula, it ensures each application delivers consistent toning and conditioning results without degradation or contamination.

1. What is Potassium Sorbate?
A mild preservative derived from sorbic acid.

2. What does it do in the 2.Oh! Anti-Yellow Shampoo?
It prevents mold, yeast, and bacteria growth.

3. How does it benefit your hair?
It keeps the product safe for long-term use, so you continue getting optimal color-toning performance without irritation or spoilage.

1. What is Phenoxyethanol?
A widely used cosmetic preservative.

2. What does it do in the 2.Oh! Anti-Yellow Shampoo?
It maintains the product’s microbiological stability.

3. How does it benefit your hair?
It allows the toning pigments and conditioning agents to remain potent and safe over time, supporting a clean, effective experience with every use.

1. What is Acid Violet 43?
A violet-colored pigment used in anti-yellow formulations.

2. What does it do in the 2.Oh! Anti-Yellow Shampoo?
It neutralizes yellow and brassy tones in light-colored hair.

3. How does it benefit your hair?
Acid Violet 43 deposits a small amount of purple pigment on the hair surface, counteracting unwanted warm undertones through color theory (purple cancels yellow). It helps maintain cooler, brighter blonde, grey, or silver tones between salon visits without affecting hair health.

1. What is Citric Acid?
A natural pH adjuster derived from citrus fruits.

2. What does it do in the 2.Oh! Anti-Yellow Shampoo?
It keeps the formula’s pH balanced and hair-friendly.

3. How does it benefit your hair?
Maintaining an acidic pH helps seal the hair cuticle, reducing porosity and enhancing shine. It also protects color longevity and prevents the dullness or roughness caused by alkaline formulas.

1. What is Fragrance?
A proprietary blend that gives the shampoo its scent.

2. What does it do in the 2.Oh! Anti-Yellow Shampoo?
It enhances the sensory experience during and after use.

3. How does it benefit your hair?
It leaves your hair smelling clean and fresh, while encouraging regular use—critical for consistent tone maintenance.

1. What is Ethylhexylglycerin?
A conditioning agent and preservative booster.

2. What does it do in the 2.Oh! Anti-Yellow Shampoo?
It softens the formula and supports preservative performance.

3. How does it benefit your hair?
It provides lightweight conditioning and improves scalp comfort. By supporting formula stability, it ensures actives like pigments and oils remain effective and safe.

1. What is Sodium Gluconate?
A chelating agent derived from sugar.

2. What does it do in the 2.Oh! Anti-Yellow Shampoo?
It prevents mineral buildup and improves product performance.

3. How does it benefit your hair?
It helps prevent hard water minerals (like calcium and magnesium) from depositing on the hair, which can dull blonde or silver tones. This keeps hair looking brighter and feeling softer over time.

1. What is Propylene Glycol?
A humectant that attracts and holds water.

2. What does it do in the 2.Oh! Anti-Yellow Shampoo?
It hydrates and improves ingredient penetration.

3. How does it benefit your hair?
It draws moisture into the hair and helps toning pigments and conditioning ingredients absorb more evenly. This ensures better color results and softness, especially in bleached or porous hair.

1. What is Glycerin?
A natural humectant derived from plant oils.

2. What does it do in the 2.Oh! Anti-Yellow Shampoo?
It helps retain moisture in the hair and scalp.

3. How does it benefit your hair?
Glycerin binds water to the hair shaft, improving hydration, elasticity, and smoothness. In toning shampoos, it helps offset dryness and protects against brittleness—especially in color-treated or bleached hair types.

1. What is Aqua?
Purified water used as the base of the formula.

2. What does Aqua do in the 2.Oh! Leave-In Conditioner?
It dissolves active ingredients and ensures smooth, even application.

3. How does it benefit your hair?
Water allows key conditioning and repair agents to be absorbed effectively into the hair shaft. It hydrates on contact, improves product spreadability, and helps the formula penetrate deep into dry or damaged areas of the hair.

1. What is Cetearyl Alcohol?
A fatty alcohol derived from natural oils like coconut or palm oil.

2. What does it do in the 2.Oh! Leave-In Conditioner?
It thickens the formula and enhances the richness of the leave-in cream.

3. How does it benefit your hair?
Cetearyl Alcohol is an emollient that softens and conditions hair. It coats strands to reduce moisture loss, improves slip for detangling, and adds body and smoothness without greasiness.

1. What is Behentrimonium Chloride?
A conditioning agent derived from rapeseed oil.

2. What does it do in the 2.Oh! Leave-In Conditioner?
It provides intensive conditioning and detangling benefits.

3. How does it benefit your hair?
It forms a lubricating layer that smooths the cuticle and reduces friction, helping hair feel soft, silky, and less prone to static or frizz.

1. What is Propylene Glycol?
A humectant and penetration enhancer.

2. What does it do in the 2.Oh! Leave-In Conditioner?
It draws moisture into the hair and improves ingredient absorption.

3. How does it benefit your hair?
It hydrates and softens hair by attracting water, enhancing the delivery of actives like oils and conditioners.

1. What is Argania Spinosa Kernel Oil?
Also known as Argan Oil, it’s a nutrient-dense oil from Moroccan argan tree kernels.

2. What does it do in the 2.Oh! Leave-In Conditioner?
It deeply nourishes, repairs, and smooths damaged or frizzy strands.

3. How does it benefit your hair?
Argan Oil is high in oleic and linoleic acids, as well as vitamin E, which penetrate the hair shaft to restore the lipid barrier, improve elasticity, and reduce protein loss. It smooths and strengthens the outer cuticle, seals in moisture, and enhances shine—leaving hair visibly healthier, softer, and more resilient to damage

1. What is Cyclopentasiloxane?
A lightweight, volatile silicone.

2. What does it do in the 2.Oh! Leave-In Conditioner?
It smooths the hair, reduces frizz, and adds a silky finish without residue.

3. How does it benefit your hair?
Cyclopentasiloxane evaporates after application, leaving behind a weightless conditioning layer that detangles, defrizzes, and imparts softness and shine. It helps protect the hair shaft without buildup, making it ideal for leave-in care.

1. What is Cetrimonium Chloride?
A quaternary ammonium salt that acts as an antistatic and conditioning agent.

2. What does it do in the 2.Oh! Leave-In Conditioner?
It smooths the hair cuticle and reduces frizz and flyaways.

3. How does it benefit your hair?
Cetrimonium Chloride has a positive charge that binds to the negatively charged surface of damaged hair, forming a lightweight film. This helps neutralize static, improves combability, and smooths rough, lifted cuticles—making hair feel softer, sleeker, and more manageable after each use.

1. What is Panthenol?
A provitamin of B5.

2. What does it do in the 2.Oh! Leave-In Conditioner?
It hydrates, strengthens, and adds shine.

3. How does it benefit your hair?
Panthenol penetrates the hair shaft, attracts moisture, and swells the strand slightly to create a fuller appearance. It helps improve hair elasticity, reduces split ends, and enhances softness and gloss.

1. What is Quaternium-80?
A high-performance conditioning polymer.

2. What does it do in the 2.Oh! Leave-In Conditioner?
It improves detangling, smoothness, and softness.

3. How does it benefit your hair?
It reduces friction between strands, preventing breakage during combing and leaving hair feeling silky. It also enhances shine and manageability without weighing the hair down.

1. What is Sodium Benzoate?
A commonly used preservative.

2. What does it do in the 2.Oh! Leave-In Conditioner?
It helps maintain product freshness and prevents microbial growth.

3. How does it benefit your hair?
By protecting the formula from spoilage, Sodium Benzoate ensures consistent performance of active ingredients, keeping the leave-in safe and effective for daily use without risk of contamination.

1. What is Potassium Sorbate?
A mild, food-safe preservative.

2. What does it do in the 2.Oh! Leave-In Conditioner?
It prevents mold and microbial growth in the formula.

3. How does it benefit your hair?
It keeps the formula fresh and stable, ensuring the hair receives the full benefit of moisturizing and conditioning agents without the risk of degradation or spoilage.

1. What is Phenoxyethanol?
A globally accepted cosmetic preservative.

2. What does it do in the 2.Oh! Leave-In Conditioner?
It protects the formula from bacteria and contamination.

3. How does it benefit your hair?
By keeping the product microbiologically safe, it ensures that nourishing ingredients like Argan Oil and conditioning polymers work as intended—without degradation over time. This contributes to a longer-lasting, safer product experience.

1. What is Ethylhexylglycerin?
A conditioning agent and preservative booster.

2. What does it do in the 2.Oh! Leave-In Conditioner?
It supports formula stability and adds mild moisturizing benefits.

3. How does it benefit your hair?
It conditions the scalp and hair without heaviness, supporting softness and scalp comfort. By enhancing the efficacy of preservatives, it helps maintain the overall health and integrity of the formula—ensuring consistent results over time.

1. What is Glycerin?
A naturally derived humectant from plant oils or fats.

2. What does Glycerin do in the 2.Oh! Leave-In Conditioner?
It draws moisture into the hair and scalp and keeps the formula hydrating.

3. How does it benefit your hair?
Glycerin penetrates the hair shaft and binds water molecules through hydrogen bonding, increasing the hair’s internal moisture content. This improves flexibility and reduces breakage from dryness. It helps restore elasticity, smooths the cuticle surface, and makes hair more resistant to environmental stressors—especially important for dry, damaged, or chemically treated hair.

1. What is Cyclopentasiloxane?
A lightweight, volatile silicone.

2. What does it do in the 2.Oh! Leave-In Conditioner?
It smooths the hair, reduces frizz, and adds a silky finish without residue.

3. How does it benefit your hair?
Cyclopentasiloxane evaporates after application, leaving behind a weightless conditioning layer that detangles, defrizzes, and imparts softness and shine. It helps protect the hair shaft without buildup, making it ideal for leave-in care.

1. What is Cetrimonium Chloride?
A quaternary ammonium salt that acts as an antistatic and conditioning agent.

2. What does it do in the 2.Oh! Leave-In Conditioner?
It smooths the hair cuticle and reduces frizz and flyaways.

3. How does it benefit your hair?
Cetrimonium Chloride has a positive charge that binds to the negatively charged surface of damaged hair, forming a lightweight film. This helps neutralize static, improves combability, and smooths rough, lifted cuticles—making hair feel softer, sleeker, and more manageable after each use.

1. What is Panthenol?
A provitamin of B5.

2. What does it do in the 2.Oh! Leave-In Conditioner?
It hydrates, strengthens, and adds shine.

3. How does it benefit your hair?
Panthenol penetrates the hair shaft, attracts moisture, and swells the strand slightly to create a fuller appearance. It helps improve hair elasticity, reduces split ends, and enhances softness and gloss.

1. What is Quaternium-80?
A high-performance conditioning polymer.

2. What does it do in the 2.Oh! Leave-In Conditioner?
It improves detangling, smoothness, and softness.

3. How does it benefit your hair?
It reduces friction between strands, preventing breakage during combing and leaving hair feeling silky. It also enhances shine and manageability without weighing the hair down.

1. What is Sodium Benzoate?
A commonly used preservative.

2. What does it do in the 2.Oh! Leave-In Conditioner?
It helps maintain product freshness and prevents microbial growth.

3. How does it benefit your hair?
By protecting the formula from spoilage, Sodium Benzoate ensures consistent performance of active ingredients, keeping the leave-in safe and effective for daily use without risk of contamination.

1. What is Potassium Sorbate?
A mild, food-safe preservative.

2. What does it do in the 2.Oh! Leave-In Conditioner?
It prevents mold and microbial growth in the formula.

3. How does it benefit your hair?
It keeps the formula fresh and stable, ensuring the hair receives the full benefit of moisturizing and conditioning agents without the risk of degradation or spoilage.

1. What is Phenoxyethanol?
A globally accepted cosmetic preservative.

2. What does it do in the 2.Oh! Leave-In Conditioner?
It protects the formula from bacteria and contamination.

3. How does it benefit your hair?
By keeping the product microbiologically safe, it ensures that nourishing ingredients like Argan Oil and conditioning polymers work as intended—without degradation over time. This contributes to a longer-lasting, safer product experience.

1. What is Ethylhexylglycerin?
A conditioning agent and preservative booster.

2. What does it do in the 2.Oh! Leave-In Conditioner?
It supports formula stability and adds mild moisturizing benefits.

3. How does it benefit your hair?
It conditions the scalp and hair without heaviness, supporting softness and scalp comfort. By enhancing the efficacy of preservatives, it helps maintain the overall health and integrity of the formula—ensuring consistent results over time.

1. What is Glycerin?
A naturally derived humectant from plant oils or fats.

2. What does Glycerin do in the 2.Oh! Leave-In Conditioner?
It draws moisture into the hair and scalp and keeps the formula hydrating.

3. How does it benefit your hair?
Glycerin penetrates the hair shaft and binds water molecules through hydrogen bonding, increasing the hair’s internal moisture content. This improves flexibility and reduces breakage from dryness. It helps restore elasticity, smooths the cuticle surface, and makes hair more resistant to environmental stressors—especially important for dry, damaged, or chemically treated hair.

1. What is Citric Acid?
A pH adjuster derived from citrus fruits.

2. What does it do in the 2.Oh! Leave-In Conditioner?
It helps maintain a slightly acidic pH level.

3. How does it benefit your hair?
Maintaining an acidic pH helps to close the cuticle, reduce frizz, and support shine and smoothness, especially important for chemically treated or damaged hair.

1. What is Ethylhexyl Methoxycinnamate?
A UVB filter used in cosmetics.

2. What does it do in the 2.Oh! Leave-In Conditioner?
It protects hair from sun-induced color fading and dryness.

3. How does it benefit your hair?
It helps shield hair from UV radiation, preventing fading, dehydration, and surface damage—especially important for color-treated or chemically processed hair exposed to sunlight.

1. What is Tetrasodium EDTA?
A chelating agent that binds metal ions.

2. What does it do in the 2.Oh! Leave-In Conditioner?
It improves formula stability by neutralizing hard water minerals.

3. How does it benefit your hair?
It prevents metal ions (like calcium and magnesium) from interfering with the formula or depositing onto hair. This helps prevent dullness, supports better performance of conditioning agents, and keeps hair feeling lighter and looking shinier—especially in hard water areas.

(Includes Parfum, Alpha-Isomethyl Ionone, Benzyl Salicylate, Hexyl Cinnamal, Hydroxycitronellal, Limonene, Linalool)

1. What are these ingredients?
Fragrance and naturally occurring scent components.

2. What do they do in the 2.Oh! Leave-In Conditioner?
They give the product its signature fragrance and enhance sensorial appeal.

3. How do they benefit your hair?
They make daily hair care feel luxurious and enjoyable. The fragrance leaves hair smelling fresh and clean.

1. What is Aqua?
Purified water used as the base of the formula.

2. What does Aqua do in the 2.Oh! Reconstruction Shampoo?
It dissolves active ingredients and allows the formula to spread evenly.

3. How does it benefit your hair?
Water acts as a carrier for all key ingredients and helps them absorb evenly into the scalp and hair. It hydrates the hair fiber during cleansing and ensures smooth application and rinsability, enhancing the performance of conditioning and repairing agents.

1. What is Sodium Laureth Sulfate?
A mild surfactant derived from coconut or palm oil.

2. What does it do in the 2.Oh! Reconstruction Shampoo?
It provides deep cleansing and rich lather.

3. How does it benefit your hair?
Sodium Laureth Sulfate breaks down excess sebum, dirt, and product residue by surrounding oil molecules with micelles, allowing them to be rinsed away with water. Its gentle cleansing helps prepare the scalp and hair to better absorb moisturizing and repairing ingredients in the formula.

1. What is Cocamidopropyl Betaine?
A coconut-derived amphoteric surfactant.

2. What does it do in the 2.Oh! Reconstruction Shampoo?
It boosts foam, reduces irritation, and balances the cleansing system.

3. How does it benefit your hair?
By balancing the overall cleansing power, it ensures that the shampoo is effective without being harsh. It adds mildness, enhances spreadability, and supports hydration retention in the hair shaft—especially useful for sensitive or dry scalps.

1. What is Cocamide DEA?
A surfactant and foam booster derived from the fatty acids of coconut oil.

2. What does it do in the 2.Oh! Reconstruction Shampoo?
It enhances the texture and lather of the formula while supporting the overall surfactant system.

3. How does it benefit your hair?
Cocamide DEA acts as a secondary surfactant, helping to stabilize foam and thicken the formulation for a richer, creamier feel during use. It improves the efficiency of primary cleansers like Sodium Laureth Sulfate, ensuring effective yet gentle cleansing.

1. What is Glycerin?
A naturally derived humectant from plant oils or fats.

2. What does Glycerin do in the 2.Oh! Reconstruction Shampoo?
It draws moisture into the hair and scalp and keeps the formula hydrating.

3. How does it benefit your hair?
Glycerin penetrates the hair shaft and binds water molecules through hydrogen bonding, increasing the hair’s internal moisture content. This improves flexibility and reduces breakage from dryness.

1. What is Argania Spinosa Kernel Oil?
Also known as Argan Oil, it’s a nutrient-dense plant oil cold-pressed from the kernels of the Moroccan argan tree.

2. What does it do in the 2.Oh! Reconstruction Shampoo?
It delivers rich nourishment, helps smooth the cuticle, and supports hair repair.

3. How does it benefit your hair?
Argan Oil is packed with omega-6 fatty acids, antioxidants, and vitamin E, which deeply penetrate the hair shaft to restore lipid content and improve elasticity.

1. What is Sodium Chloride?
Common salt used in cosmetic formulations.

2. What does it do in the 2.Oh! Reconstruction Shampoo?
It adjusts viscosity and stabilizes the formula.

3. How does it benefit your hair?
By ensuring the shampoo has the right consistency, it allows even product distribution and easier rinsing.

1. What is Sodium Benzoate?
A safe, widely used preservative.

2. What does it do in the 2.Oh! Reconstruction Shampoo?
It protects the formula from microbial contamination.

3. How does it benefit your hair?
By maintaining product safety and integrity over time, it ensures that active ingredients remain effective.

1. What is Potassium Sorbate?
A mild preservative derived from sorbic acid.

2. What does it do in the 2.Oh! Reconstruction Shampoo?
It inhibits the growth of bacteria, yeast, and mold.

3. How does it benefit your hair?
It keeps the formula fresh and stable, ensuring the hair receives the full benefit of moisturizing and conditioning agents without the risk of degradation or spoilage.

1. What is Phenoxyethanol?
A globally approved synthetic preservative.

2. What does it do in the 2.Oh! Reconstruction Shampoo?
It preserves the formula and prevents microbial growth.

3. How does it benefit your hair?
It ensures the long-term efficacy and safety of the product, maintaining the integrity of active ingredients and protecting the scalp from exposure to harmful bacteria or spoilage.

1. What is Polyquaternium-7?
A lightweight, water-soluble conditioning polymer.

2. What does it do in the 2.Oh! Reconstruction Shampoo?
It forms a protective film and enhances manageability.

3. How does it benefit your hair?
Polyquaternium-7 smooths the hair cuticle, reduces static, and improves slip. Its positive charge binds to the negatively charged hair fiber, helping detangle and soften without buildup.

1. What is Phosphoric Acid?
An inorganic acid used as a pH adjuster.

2. What does it do in the 2.Oh! Reconstruction Shampoo?
It balances the pH to match that of healthy hair and scalp.

3. How does it benefit your hair?
Maintaining a slightly acidic pH (around 4.5–5.5) helps keep the cuticle sealed and compact. This reduces frizz, enhances shine, and minimizes moisture loss.

1. What is Ethylhexylglycerin?
A multifunctional ingredient with mild preservative and conditioning properties.

2. What does it do in the 2.Oh! Reconstruction Shampoo?
It enhances preservative efficacy and adds light hydration.

3. How does it benefit your hair?
It contributes to overall scalp and hair comfort while helping preserve formula stability. It offers mild antimicrobial activity and conditions the hair without weight.

1. What is Tetrasodium EDTA?
A chelating agent that binds metal ions.

2. What does it do in the 2.Oh! Reconstruction Shampoo?
It improves stability by neutralizing hard water minerals.

3. How does it benefit your hair?
By preventing metal ions from interacting with other ingredients, it enhances the performance of surfactants and preservatives.

1. What is PEG-18 Glyceryl Oleate/Cocoate?
An emulsifier derived from glycerin and natural oils.

2. What does it do in the 2.Oh! Reconstruction Shampoo?
It helps blend oil and water components and offers light conditioning.

3. How does it benefit your hair?
It creates a smooth, creamy texture while providing a soft after-feel. It lightly conditions and reduces the risk of dryness post-wash.

1. What is Parfum?
A blend of fragrance components.

2. What does it do in the 2.Oh! Reconstruction Shampoo?
It adds a signature scent to the product experience.

3. How does it benefit your hair?
It leaves hair smelling fresh and clean, enhancing the sensorial experience. A good fragrance also encourages consistent use, helping maintain a regular, effective hair care routine.

1. What is POTASSIUM PERSULFATE?
A powerful oxidizing agent.

2. What does it do in the 2.Oh! Lightning Kit?
Initiates melanin breakdown for high-lift results.

3. How does it benefit your hair?
Lightens hair by breaking down natural pigment, preparing strands for vivid color.

1. What is AMMONIUM PERSULFATE?
A secondary persulfate booster.

2. What does it do in the 2.Oh! Lightning Kit?
Enhances and supports bleaching performance.

3. How does it benefit your hair?
Improves lift speed and efficiency while working alongside other oxidizers.

1. What is MAGNESIUM CARBONATE HYDROXIDE?
A mineral pH buffer.

2. What does it do in the 2.Oh! Lightning Kit?
Stabilizes pH and supports texture.

3. How does it benefit your hair?
Controls the activity of bleaching agents and helps ensure an even lift.

1. What is SODIUM METASILICATE?
An alkaline builder salt.

2. What does it do in the 2.Oh! Lightning Kit?
Improves lightener performance and mixability.

3. How does it benefit your hair?
Enhances bleach effectiveness and helps reduce scalp irritation.

1. What is SODIUM STEARATE?
A stabilizer and emulsifier.

2. What does it do in the 2.Oh! Lightning Kit?
Gives structure and flow to the powder.

3. How does it benefit your hair?
Ensures a smooth, clump-free blend for even application.

1. What is KAOLIN?
A soft white clay.

2. What does it do in the 2.Oh! Lightning Kit?
Improves the texture of the powder.

3. How does it benefit your hair?
Provides a creamier, more spreadable mix that’s gentle on the scalp.

1. What is SODIUM PERSULFATE?
An additional oxidizer.

2. What does it do in the 2.Oh! Lightning Kit?
Works with other persulfates for strong lift.

3. How does it benefit your hair?
Supports consistent and reliable bleaching results.

1. What is HYDROLYZED CORN STARCH?
A hydrolyzed, water-soluble complex derived from corn.

2. What does it do in the 2.Oh! Lightning Kit?
Part of the Plex-inspired bond care system.

3. How does it benefit your hair?
Reinforces the hair’s internal structure during oxidative stress by forming a film around the fiber and helping maintain the integrity of the cuticle. This reduces structural damage and protein loss during lifting.

1. What is INULIN?
A plant-derived prebiotic and hydrating polysaccharide.

2. What does it do in the 2.Oh! Lightning Kit?
Complements the Plex-inspired bond-protecting system by boosting hydration.

3. How does it benefit your hair?
Protects both hair and scalp from over-drying, improves manageability, and reduces post-bleach roughness.

1. What is SILICA?
A fine mineral powder.

2. What does it do in the 2.Oh! Lightning Kit?
Improves product flow and blendability.

3. How does it benefit your hair?
Ensures smooth consistency and reduces uneven lift.

1. What is CYAMOPSIS TETRAGONOLOBA (GUAR) GUM?
A thickener from guar beans.

2. What does it do in the 2.Oh! Lightning Kit?
Adds slip and smoothness.

3. How does it benefit your hair?
Reduces hair stress and breakage during application.

1. What is SODIUM HEXAMETAPHOSPHATE?
A chelating agent.

2. What does it do in the 2.Oh! Lightning Kit?
Prevents mineral buildup.

3. How does it benefit your hair?
Improves lift in hard water and supports more even bleaching.

1. What is ZEA MAYS (CORN) GLUTEN PROTEIN?
A plant-based protein complex.

2. What does it do in the 2.Oh! Lightning Kit?
Reinforces and protects hair fiber.

3. How does it benefit your hair?
Supports elasticity and helps preserve hair’s natural structure during lightening.

1. What is TALC?
A soft mineral powder.

2. What does it do in the 2.Oh! Lightning Kit?
Improves dry powder texture.

3. How does it benefit your hair?
Helps the bleach apply smoothly without clumping.

1. What is PARAFFINUM LIQUIDUM (MINERAL OIL)?
A moisturizing barrier oil.

2. What does it do in the 2.Oh! Lightning Kit?
Reduces dryness and irritation during bleaching.

3. How does it benefit your hair?
Helps protect scalp and hair from over-drying.

1. What is SODIUM LAURYL SULPHATE?
A surfactant and cleansing agent.

2. What does it do in the 2.Oh! Lightning Kit?
Improves rinseability.

3. How does it benefit your hair?
Allows for a cleaner finish and reduces buildup.

1. What is CI 77007 (ULTRAMARINES)?
A blue-toned pigment.

2. What does it do in the 2.Oh! Lightning Kit?
Neutralizes yellow tones.

3. How does it benefit your hair?
Delivers cooler results by counteracting brassiness.

1. What is AQUA?
Purified water.

2. What does it do in the 2.Oh! Lightning Kit?
Acts as the base of the developer.

3. How does it benefit your hair?
Dissolves hydrogen peroxide and supports smooth application.

1. What is HYDROGEN PEROXIDE?
A chemical oxidizer.

2. What does it do in the 2.Oh! Lightning Kit?
Lifts melanin to lighten hair.

3. How does it benefit your hair?
Lightens natural pigment, prepping strands for color.

1. What is CETEARYL ALCOHOL?
A conditioning fatty alcohol.

2. What does it do in the 2.Oh! Lightning Kit?
Thickens and softens the developer.

3. How does it benefit your hair?
Improves cream texture and adds mild conditioning.

1. What is CETEARETH-30?
An emulsifier.

2. What does it do in the 2.Oh! Lightning Kit?
Helps form a stable cream.

3. How does it benefit your hair?
Ensures smooth mixing and even lift.

1. What is CETEARETH-20?
A secondary emulsifier.

2. What does it do in the 2.Oh! Lightning Kit?
Works with other emulsifiers for texture.

3. How does it benefit your hair?
Improves spreadability and consistency.

1. What is LAURYL ALCOHOL?
A fatty alcohol.

2. What does it do in the 2.Oh! Lightning Kit?
Adds structure to the cream.

3. How does it benefit your hair?
Improves smoothness and contributes to conditioning.

1. What is MYRISTYL ALCOHOL?
A mild emollient.

2. What does it do in the 2.Oh! Lightning Kit?
Supports creamy texture.

3. How does it benefit your hair?
Enhances the product’s feel and manageability.

1. What is PARAFFINUM LIQUIDUM (MINERAL OIL)?
A protective emollient.

2. What does it do in the 2.Oh! Lightning Kit?
Coats and softens hair.

3. How does it benefit your hair?
Helps reduce dryness and add shine.

1. What is PEG-40 HYDROGENATED CASTOR OIL?
A solubilizer and emollient.

2. What does it do in the 2.Oh! Lightning Kit?
Ensures even distribution of oils.

3. How does it benefit your hair?
Keeps the product lightweight while supporting softness.

1. What is ARGANIA SPINOSA KERNEL OIL?
A nutrient-rich oil extracted from Moroccan Argan tree kernels.

2. What does it do in the 2.Oh! Lightning Kit?
Deeply nourishes and softens hair during the lightening process.

3. How does it benefit your hair?
Helps counteract dryness, restores lipids, and reduces breakage—leaving hair smoother and more resilient.

1. What is GLYCERIN?
A powerful plant-derived humectant.

2. What does it do in the 2.Oh! Lightning Kit?
Draws and locks moisture into the hair during lifting.

3. How does it benefit your hair?
Maintains hydration, prevents brittleness, and improves post-bleach softness and elasticity.

1. What is OXYQUINOLINE SULFATE?
A preservative and antimicrobial agent.

2. What does it do in the 2.Oh! Lightning Kit?
Protects the formula from microbial growth.

3. How does it benefit your hair?
Ensures the developer remains stable and safe.

1. What is TETRASODIUM EDTA?
A chelating agent.

2. What does it do in the 2.Oh! Lightning Kit?
Binds minerals in hard water.

3. How does it benefit your hair?
Improves product stability and performance.

1. What is ETIDRONIC ACID?
A secondary chelator.

2. What does it do in the 2.Oh! Lightning Kit?
Supports stability and effectiveness.

3. How does it benefit your hair?
Helps prevent mineral interference during lifting.

1. What is METHYLPARABEN?
A preservative.

2. What does it do in the 2.Oh! Lightning Kit?
Protects against spoilage.

3. How does it benefit your hair?
Keeps the formula fresh and stable.

1. What is PHOSPHORIC ACID?
A pH adjuster.

2. What does it do in the 2.Oh! Lightning Kit?
Balances formula acidity.

3. How does it benefit your hair?
Ensures gentle but effective cuticle lift.

1. What is SIMETHICONE?
An anti-foaming agent.

2. What does it do in the 2.Oh! Lightning Kit?
Prevents air bubbles.

3. How does it benefit your hair?
Supports a smooth, consistent mix.

1. What is FRAGRANCE (PARFUM)?
Comfort Fragrance Technology.

2. What does it do in the 2.Oh! Lightning Kit?
Neutralizes harsh chemical odor.

3. How does it benefit your hair?
Creates a more pleasant lightening experience by masking strong peroxide smells and reducing sensory irritation.

1. What is Aqua?
Purified water used as the base of the formula.

2. What does it do in the 2.Oh! Clear Gloss?
It dissolves active and conditioning ingredients, acting as a delivery system.

3. How does it benefit your hair?
It enables even distribution of the gloss over each strand, allowing smoothing agents and shine-boosters to coat the hair uniformly—essential for that glass-like finish.

1. What is Propylene Glycol?
A moisture-binding humectant.

2. What does it do in the 2.Oh! Clear Gloss?
It holds moisture and improves the spread of other ingredients.

3. How does it benefit your hair?
It hydrates dry strands and helps the gloss distribute evenly, preventing patchiness and enhancing softness and shine without greasiness.

1. What is Cetearyl Alcohol?
A fatty alcohol used as a softening agent and emulsifier.

2. What does it do in the 2.Oh! Clear Gloss?
It thickens the formula and improves texture and slip.

3. How does it benefit your hair?
It gives hair a smoother, more conditioned feel while helping the product glide easily through strands for full, glossy coverage.

1. What is Ceteareth-30?
A non-ionic emulsifier used to blend oil and water.

2. What does it do in the 2.Oh! Clear Gloss?
It stabilizes the formula and ensures even texture.

3. How does it benefit your hair?
Ensures that shine-enhancing oils and smoothers coat each strand evenly, supporting uniform gloss from root to tip.

1. What is Isodecyl Oleate?
A lightweight emollient derived from oleic acid.

2. What does it do in the 2.Oh! Clear Gloss?
It imparts a silky, soft texture and enhances slip.

3. How does it benefit your hair?
It leaves a satin-like layer on the hair surface, boosting shine while keeping hair smooth and tangle-free.

1. What is Synthetic Beeswax?
A vegan alternative to natural beeswax.

2. What does it do in the 2.Oh! Clear Gloss?
It imparts a silky, soft texture and enhances slip.

3. How does it benefit your hair?
It helps the gloss adhere evenly and stay in place, enhancing shine and creating a polished, frizz-free finish without stickiness.

1. What is Cetrimonium Chloride?
An antistatic agent and hair conditioner.

2. What does it do in the 2.Oh! Clear Gloss?
It smooths the cuticle and enhances manageability.

3. How does it benefit your hair?
It reduces frizz, detangles, and adds softness, all while helping to seal the cuticle—crucial for maximizing light reflection and achieving that mirror-like shine.

1. What is Argania Spinosa Kernel Oil?
A deeply nourishing oil from Moroccan Argan tree kernels.

2. What does it do in the 2.Oh! Clear Gloss?
It conditions, protects, and enhances natural shine.

3. How does it benefit your hair?
Argan Oil is rich in omega fatty acids and antioxidants, which replenish lipids, reduce frizz, and smooth the cuticle. This dramatically improves light reflection—making the hair look shinier and healthier instantly.

1. What is Sunflower Seed Extract?
A botanical antioxidant rich in vitamin E and linoleic acid.

2. What does it do in the 2.Oh! Clear Gloss?
It protects the hair’s outer layer and supports long-lasting shine.

3. How does it benefit your hair?
It prevents dullness caused by UV exposure and pollution, locking in gloss and maintaining the high-shine finish between washes.

1. What are Undecane and Tridecane?
Eco-friendly emollients from renewable sources.

2. What does it do in the 2.Oh! Clear Gloss?
They help the gloss spread easily and evenly across hair.

3. How does it benefit your hair?
They create a non-greasy, lightweight finish while improving smoothness and enhancing shine without buildup.

1. What is Imidazolidinyl Urea?
A preservative used to ensure product safety.

2. What does it do in the 2.Oh! Clear Gloss?
It protects the formula from bacterial growth.

3. How does it benefit your hair?
Ensures the gloss stays safe and stable through repeated use, without compromising performance.

1. What is Sodium Hydroxide?
A pH adjuster.

2. What does it do in the 2.Oh! Clear Gloss?
It keeps the formula at the optimal pH for hair health and shine.

3. How does it benefit your hair?
Maintaining the right pH helps close the cuticle, reduce frizz, and boost shine — all critical for a polished, glossy finish.

1. What is Parfum?
A blend of aromatic compounds.

2. What does it do in the 2.Oh! Clear Gloss?
It leaves a soft, pleasant scent on the hair.

3. How does it benefit your hair?
It enhances the sensorial experience, making your hair feel clean, fresh, and salon-finished after every application.

1. What is Aqua?
Purified water used as the base of the formula.

2. What does it do in 2.Oh! Semi-Permanent Hair Colors?
It dissolves the colorants and conditioning agents, ensuring smooth and even application.

3. How does it benefit your hair?
Water hydrates and softens the hair strand, enabling better pigment absorption while maintaining hair flexibility and manageability.

1. What is Propylene Glycol?
A humectant and solvent.

2. What does it do in 2.Oh! Semi-Permanent Hair Colors?
It attracts moisture and helps pigments and conditioning agents penetrate more deeply.

3. How does it benefit your hair?
It keeps hair hydrated, improves elasticity, and supports longer-lasting color by delivering actives to the hair shaft.

1. What is Cetearyl Alcohol?
A fatty alcohol derived from coconut or palm oil.

2. What does it do in 2.Oh! Semi-Permanent Hair Colors?
It thickens the formula and adds a creamy, conditioning texture.

3. How does it benefit your hair?
It acts as a softening agent, reduces moisture loss, and improves slip for smoother, detangled strands.

1. What is Ceteareth-30?
An emulsifier and stabilizer

2. What does it do in 2.Oh! Semi-Permanent Hair Colors?
It ensures that water and oil-based ingredients blend into a smooth, uniform cream.

3. How does it benefit your hair?
It helps deliver nourishing oils and pigments evenly across your strands for consistent color results.

1. What is Isodecyl Oleate?
An emollient ester.

2. What does it do in 2.Oh! Semi-Permanent Hair Colors?
It provides a silky texture and improves spreadability.

3. How does it benefit your hair?
It softens and conditions hair without weighing it down, enhancing overall color application and feel.

1. What is Synthetic Beeswax?
A vegan-friendly wax alternative.

2. What does it do in 2.Oh! Semi-Permanent Hair Colors?
It stabilizes the formula and adds creaminess.

3. How does it benefit your hair?
It coats the hair strand lightly to lock in moisture and add a subtle, natural sheen post-coloring.

1. What is Cetrimonium Chloride?
A conditioning agent and detangler.

2. What does it do in 2.Oh! Semi-Permanent Hair Colors?
It helps smooth the hair cuticle and prevent static.

3. How does it benefit your hair?
Hair feels softer, more manageable, and less prone to frizz after coloring.

1. What is Argan Oil?
A nutrient-rich oil derived from Moroccan argan tree kernels.

2. What does it do in 2.Oh! Semi-Permanent Hair Colors?
It helps restore and condition colored hair.

3. How does it benefit your hair?
It nourishes dry or damaged areas, adds shine, and seals the cuticle—enhancing the softness and longevity of your color.

1. What is Sunflower Seed Extract?
A botanical extract rich in antioxidants and fatty acids.

2. What does it do in 2.Oh! Semi-Permanent Hair Colors?
It protects against environmental damage and fading.

3. How does it benefit your hair?
It shields color-treated strands from UV and oxidative stress, while deeply moisturizing the hair shaft.

1. What are Undecane and Tridecane?
Biodegradable, plant-derived emollients.

2. What do they do in 2.Oh! Semi-Permanent Hair Colors?
They enhance product glide and shine

3. How does it benefit your hair?
They give hair a smooth, glossy finish and help reduce tangling or dryness during the color process.

1. What is Imidazolidinyl Urea?
A preservative

2. What does it do in 2.Oh! Semi-Permanent Hair Colors?
It prevents microbial contamination.

3. How does it benefit your hair?
Keeps the product safe and stable for repeated use—ensuring color remains effective over time.

1. What is Sodium Hydroxide?
A pH adjuster.

2. What does it do in 2.Oh! Semi-Permanent Hair Colors?
It helps maintain the right pH balance for color adherence.

3. How does it benefit your hair?
It ensures the pigments deposit effectively while keeping the formula gentle on your hair and scalp.

1. What are these pigments?
Cosmetic-grade colorants used to deposit temporary color onto the hair.

2. What do they do in 2.Oh! Semi-Permanent Hair Colors?
They coat the hair shaft with vibrant, visible color without opening the cuticle or altering the natural structure. 2.Oh! uses micro-pure pigments—finely milled color molecules designed for even distribution and intense payoff without patchiness.

3. How does it benefit your hair?
These pigments provide bold, customizable color that gradually fades with each wash—no bleach or long-term damage required. The micro-pure technology ensures deeper saturation, smoother application, and more uniform coverage, even on porous or unevenly textured hair. It also helps the color cling better to the surface, making it last longer while keeping the hair feeling soft and light.

1. What is Parfum?
A blend of aromatic compounds.

2. What does it do in 2.Oh! Semi-Permanent Hair Colors?
It gives the color cream a signature scent.

3. How does it benefit your hair?
It elevates your coloring ritual with a fresh, luxurious fragrance that lingers on your strands.

1. What is Aqua?
Purified water used as the base of the formula.

2. What does Aqua do in the 2.Oh! Hair Repair Serum in Crème?
It acts as the solvent and delivery system for key ingredients.

3. How does it benefit your hair?
Water helps evenly distribute all actives across the hair shaft, ensuring each strand is treated with moisture, protection, and repair.

1. What is Cyclopentasiloxane?
A lightweight, volatile silicone.

2. What does it do in the 2.Oh! Hair Repair Serum in Crème?
It spreads easily and gives a silky, smooth feel without residue.

3. How does it benefit your hair?
It forms a lightweight layer that reduces frizz, adds shine, and protects against heat damage without weighing hair down. It evaporates after application, leaving behind smoothness and softness.

1. What is Dimethiconol?
A high-performance conditioning silicone.

2. What does it do in the 2.Oh! Hair Repair Serum in Crème?
It provides long-lasting conditioning and frizz control.

3. How does it benefit your hair?
It coats the hair cuticle to smooth roughness, reduce tangles, and enhance shine. It also forms a protective barrier that guards against humidity and damage from styling tools.

1. What is Phenoxyethanol?
A globally approved preservative.

2. What does it do in the 2.Oh! Hair Repair Serum in Crème?
It prevents microbial contamination and extends shelf life.

3. How does it benefit your hair?
It ensures your serum remains safe and effective every time you use it, preserving the performance of key actives.

1. What is Fragrance?
A blend of scent compounds that gives the product its signature scent.

2. What does it do in the 2.Oh! Hair Repair Serum in Crème?
It enhances the sensorial experience by adding a sophisticated, long-lasting fragrance.

3. How does it benefit your hair?
It creates a luxurious finish to your hair care routine, leaving strands delicately scented and fresh. All fragrance allergens are listed for transparency and safety.

1. What is Carbomer?
A thickener and texture stabilizer.

2. What does it do in the 2.Oh! Hair Repair Serum in Crème?
It helps give the product its smooth, non-drippy crème consistency.

3. How does it benefit your hair?
It ensures even application of the serum and helps suspend conditioning agents for optimal performance.

1. What is this ingredient?
A polymer used for stabilizing and thickening emulsions.

2. What does it do in the 2.Oh! Hair Repair Serum in Crème?
It gives the serum its smooth, luxurious texture.

3. How does it benefit your hair?
It ensures the product applies evenly and forms a uniform coating, enhancing styling results and product absorption.

1. What is Argania Spinosa Oil?
Commonly known as Argan Oil, it’s extracted from the kernels of the Argan tree.

2. What does it do in the 2.Oh! Hair Repair Serum in Crème?
It nourishes, smooths, and adds shine.

3. How does it benefit your hair?
Rich in essential fatty acids and antioxidants, Argan Oil hydrates and repairs dry, damaged hair. It smooths the cuticle, reduces frizz, and improves shine and softness.

1. What is Ethylhexylglycerin?
A mild preservative and skin-conditioning agent.

2. What does it do in the 2.Oh! Hair Repair Serum in Crème?
It enhances preservation and adds a soft, silky feel.

3. How does it benefit your hair?
It supports the preservative system and contributes to the serum’s smooth, pleasant texture, helping hair feel soft and residue-free.

1. What is Disodium EDTA?
A chelating agent.

2. What does it do in the 2.Oh! Hair Repair Serum in Crème?
It binds to metal ions to prevent instability and discoloration.

3. How does it benefit your hair?
It improves product performance in hard water and enhances the efficacy of other ingredients, helping hair feel lighter and cleaner.

1. What is Sodium Hydroxide?
A pH adjuster.

2. What does it do in the 2.Oh! Hair Repair Serum in Crème?
It helps maintain the formula’s ideal pH.

3. How does it benefit your hair?
It ensures the serum is gentle on both scalp and hair, supporting cuticle health and ingredient stability.

1. What is Caramel?
A natural colorant made from heated sugar.

2. What does it do in the 2.Oh! Hair Repair Serum in Crème?
It gives the serum its warm beige tint.

3. How does it benefit your hair?
It provides visual appeal without altering the product’s performance or interfering with hair tone.

1. What is Hydrolyzed Keratin?
A protein naturally found in hair, broken down into smaller peptides for deeper absorption.

2. What does it do in the 2.Oh! Hair Repair Serum in Crème?
It strengthens and repairs damaged strands.

3. How does it benefit your hair?
It penetrates deep into the cortex to rebuild and reinforce weakened hair structure, reducing breakage and restoring elasticity. Hair becomes smoother, shinier, and visibly healthier with regular use.

1. What is Lactobacillus Ferment?
A probiotic-derived skin and scalp conditioner.

2. What does it do in the 2.Oh! Hair Repair Serum in Crème?
It helps balance the scalp microbiome and reduce sensitivity.

3. How does it benefit your hair?
It promotes a healthier scalp environment, which in turn supports better hair health, reduced irritation, and a more balanced barrier function.

1. What is Aqua?
Purified water used as the base of the formula.

2. What does Aqua do in the 2.Oh! Post Color Shampoo?
It dissolves active ingredients and ensures smooth, even application.

3. How does it benefit your hair?
Water allows key conditioning and repair agents to be absorbed effectively into the hair shaft. It hydrates on contact, improves product spreadability, and helps the formula penetrate deep into dry or damaged areas of the hair.

1. What is Sodium Laureth Sulfate?
A mild surfactant derived from coconut or palm oil.

2. What does it do in the 2.Oh! Post Color Shampoo?
It provides deep cleansing and rich lather.

3. How does it benefit your hair?
Sodium Laureth Sulfate breaks down excess sebum, dirt, and product residue by surrounding oil molecules with micelles, allowing them to be rinsed away with water. Its gentle cleansing helps prepare the scalp and hair to better absorb moisturizing and repairing ingredients in the formula.

1. What is Cocamidopropyl Betaine?
A coconut-derived amphoteric surfactant.

2. What does it do in the 2.Oh! Post Color Shampoo?
It boosts foam, reduces irritation, and balances the cleansing system.

3. How does it benefit your hair?
By balancing the overall cleansing power, it ensures that the shampoo is effective without being harsh. It adds mildness, enhances spreadability, and supports hydration retention in the hair shaft—especially useful for sensitive or dry scalps.

1. What is Cocamide DEA?
A surfactant and foam booster derived from the fatty acids of coconut oil.

2. What does it do in the 2.Oh! Post Color Shampoo?
It enhances the texture and lather of the formula while supporting the overall surfactant system.

3. How does it benefit your hair?
Cocamide DEA acts as a secondary surfactant, helping to stabilize foam and thicken the formulation for a richer, creamier feel during use. It improves the efficiency of primary cleansers like Sodium Laureth Sulfate, ensuring effective yet gentle cleansing. This makes the shampoo easier to spread across the scalp and strands, ensuring more even distribution of moisture and repair agents while reducing the risk of over-stripping natural oils.

1. What is Glycerin?
A naturally derived humectant from plant oils or fats.

2. What does Glycerin do in the 2.Oh! Post Color Shampoo?
It draws moisture into the hair and scalp and keeps the formula hydrating.

3. How does it benefit your hair?
Glycerin penetrates the hair shaft and binds water molecules through hydrogen bonding, increasing the hair’s internal moisture content. This improves flexibility and reduces breakage from dryness. It helps restore elasticity, smooths the cuticle surface, and makes hair more resistant to environmental stressors—especially important for dry, damaged, or chemically treated hair.

1. What is Argania Spinosa Kernel Oil?
Also known as Argan Oil, it’s a rich, nutrient-dense oil pressed from Moroccan argan tree kernels.

2. What does it do in the 2.Oh! Post Color Shampoo?
It deeply nourishes, repairs, and smooths damaged or frizzy strands.

3. How does it benefit your hair?
Argan Oil is high in oleic and linoleic acids, as well as vitamin E, which penetrate the hair shaft to restore the lipid barrier, improve elasticity, and reduce protein loss. It smooths and strengthens the outer cuticle, seals in moisture, and enhances shine—leaving hair visibly healthier, softer, and more resilient to damage.

1. What is Potassium Ethylhexyl/Isotrideceth-8 Phosphate?
A high-performance phosphate ester blend that forms the core of the Color Protect Complex.

2. What does it do in the 2.Oh! Post Color Shampoo?
It helps seal in color, improve emulsion stability, and boost pigment retention.

3. How does it benefit your hair?
This ingredient forms a flexible, protective matrix around the hair cuticle. Working with the formula’s pH 4.5, it helps close lifted cuticles and locks in color pigments more effectively—minimizing fade and keeping hair vibrant, glossy, and protected against UV and heat damage.

1. What is Sodium Chloride?
Common salt used in cosmetic formulations.

2. What does it do in the 2.Oh! Post Color Shampoo?
It adjusts viscosity and stabilizes the formula.

3. How does it benefit your hair?
By ensuring the shampoo has the right consistency, it allows even product distribution and easier rinsing. It also mildly supports the cleansing system without stripping moisture from the hair.

1. What is Sodium Benzoate?
A widely used preservative.

2. What does it do in the 2.Oh! Post Color Shampoo?
It protects the formula from microbial contamination.

3. How does it benefit your hair?
By maintaining product safety and integrity over time, it ensures that active ingredients remain effective. This helps preserve the overall quality and performance of the shampoo across multiple uses.

1. What is Potassium Sorbate?
A mild, food-safe preservative.

2. What does it do in the 2.Oh! Post Color Shampoo?
It prevents mold and microbial growth in the formula.

3. How does it benefit your hair?
It keeps the formula fresh and stable, ensuring the hair receives the full benefit of moisturizing and conditioning agents without the risk of degradation or spoilage.

1. What is Phenoxyethanol?
A globally accepted cosmetic preservative.

2. What does it do in the 2.Oh! Post Color Shampoo?
It protects the formula from bacteria and contamination.

3. How does it benefit your hair?
By keeping the product microbiologically safe, it ensures that nourishing ingredients like Argan Oil and Polyquaternium-7 work as intended—without degradation over time. This contributes to a longer-lasting, safer product experience.

1. What is Polyquaternium-7?
A lightweight conditioning polymer.

2. What does it do in the 2.Oh! Post Color Shampoo?
It enhances smoothness, manageability, and shine.

3. How does it benefit your hair?
Polyquaternium-7 forms a thin, flexible film over the hair strand, which reduces static and improves softness. Its positive charge helps it bind to negatively charged, damaged areas of the hair fiber, filling in rough spots and creating a smooth, sleek surface that feels instantly conditioned and frizz-free.

1. What is Phosphoric Acid?
An inorganic acid used as a pH adjuster.

2. What does it do in the 2.Oh! Post Color Shampoo?
It balances the pH to match that of healthy hair and scalp.

3. How does it benefit your hair?
Maintaining a slightly acidic pH (around 4.5–5.5) helps keep the cuticle sealed and compact. This reduces frizz, enhances shine, and minimizes moisture loss. It also supports the scalp’s natural barrier function and protects color-treated hair.

1. What is Ethylhexylglycerin?
A conditioning agent and preservative booster.

2. What does it do in the 2.Oh! Post Color Shampoo?
It supports formula stability and adds mild moisturizing benefits.

3. How does it benefit your hair?
It conditions the scalp and hair without heaviness, supporting softness and scalp comfort. By enhancing the efficacy of preservatives, it helps maintain the overall health and integrity of the formula—ensuring consistent results over time.

1. What is Tetrasodium EDTA?
A chelating agent that binds metal ions.

2. What does it do in the 2.Oh! Post Color Shampoo?
It improves stability by neutralizing hard water minerals.

3. How does it benefit your hair?
By preventing metal ions from interacting with other ingredients, it enhances the performance of surfactants and preservatives. It also prevents mineral buildup on hair, helping it feel lighter and look shinier over time.

1. What is PEG-18 Glyceryl Oleate/Cocoate?
An emulsifier derived from glycerin and natural oils.

2. What does it do in the 2.Oh! Post Color Shampoo?
It helps blend oil and water components and offers light conditioning.

3. How does it benefit your hair?
It creates a smooth, creamy texture while providing a soft after-feel. It lightly conditions and reduces the risk of dryness post-wash, especially when used with surfactants.

1. What is Fragrance?
A fragrance blend that gives the product its signature scent.

2. What does it do in the 2.Oh! Post Color Shampoo?
It enhances the sensorial experience of using the shampoo.

3. How does it benefit your hair?
It leaves hair with a clean, luxurious fragrance that lingers after rinsing—helping make the hair care experience more enjoyable and reinforcing routine use for long-term results.

1. What is Aqua?
Purified water used as the base of the formula.

2. What does Aqua do in the 2.Oh! Post Color Mask?
It dissolves active ingredients and ensures smooth, even application.

3. How does it benefit your hair?
Water allows key conditioning and repair agents to be absorbed effectively into the hair shaft. It hydrates on contact, improves product spreadability, and helps the formula penetrate deep into dry or damaged areas of the hair.

1. What is Cetrimonium Chloride?
A quaternary ammonium salt that acts as an antistatic and conditioning agent.

2. What does it do in the 2.Oh! Post Color Mask?
It smooths the hair cuticle and reduces frizz and flyaways.

3. How does it benefit your hair?
Cetrimonium Chloride has a positive charge that binds to the negatively charged surface of damaged hair, forming a lightweight film. This helps neutralize static, improves combability, and smooths rough, lifted cuticles—making hair feel softer, sleeker, and more manageable after each use.

1. What is Cetearyl Alcohol?
A fatty alcohol derived from natural oils like coconut or palm oil.

2. What does it do in the 2.Oh! Post Color Mask?
It thickens the formula and enhances the richness of the mask.

3. How does it benefit your hair?
Unlike drying alcohols, Cetearyl Alcohol is an emollient that softens and conditions hair. It coats the strands to reduce moisture loss, improves slip for easier detangling, and adds body and smoothness without making hair feel greasy or weighed down.

1. What is Propylene Glycol?
A humectant and penetration enhancer.

2. What does it do in the 2.Oh! Post Color Mask?
It draws moisture into the hair and improves ingredient absorption.

3. How does it benefit your hair?
Propylene Glycol helps hydrate and soften hair by attracting water from the environment. It also enhances the delivery of active ingredients like oils and conditioning agents into the hair shaft, making the mask more effective at restoring moisture, elasticity, and smoothness to dry or damaged strands.

1. What is Behentrimonium Chloride?
A conditioning agent derived from rapeseed oil.

2. What does it do in the 2.Oh! Post Color Mask?
It provides intensive conditioning and detangling benefits.

3. How does it benefit your hair?
Behentrimonium Chloride adsorbs onto the hair fiber, creating a lubricating layer that smooths the cuticle and reduces friction between strands. This minimizes breakage during combing and helps hair feel soft, silky, and less prone to static or frizz—especially effective for thick, coarse, or damaged hair types.

1. What is Argania Spinosa Kernel Oil?
Also known as Argan Oil, it’s a rich, nutrient-dense oil pressed from Moroccan argan tree kernels.

2. What does it do in the 2.Oh! Post Color Mask?
It deeply nourishes, repairs, and smooths damaged or frizzy strands.

3. How does it benefit your hair?
Argan Oil is high in oleic and linoleic acids, as well as vitamin E, which penetrate the hair shaft to restore the lipid barrier, improve elasticity, and reduce protein loss. It smooths and strengthens the outer cuticle, seals in moisture, and enhances shine—leaving hair visibly healthier, softer, and more resilient to damage.

1. What is Potassium Ethylhexyl/Isotrideceth-8 Phosphate?
A high-performance phosphate ester blend that forms the core of the Color Protect Complex.

2. What does it do in the 2.Oh! Post Color Mask?
It helps seal in color, improve emulsion stability, and boost pigment retention.

3. How does it benefit your hair?
This ingredient forms a flexible, protective matrix around the hair cuticle. Working with the formula’s pH 4.5, it helps close lifted cuticles and locks in color pigments more effectively—minimizing fade and keeping hair vibrant, glossy, and protected against UV and heat damage.

1. What is Sodium Benzoate?
A commonly used preservative.

2. What does it do in the 2.Oh! Post Color Mask?
It helps maintain product freshness and prevents microbial growth.

3. How does it benefit your hair?
By protecting the formula from spoilage, Sodium Benzoate ensures consistent performance of active ingredients, keeping the mask safe and effective for daily or weekly use without risk of contamination.

1. What is Potassium Sorbate?
A mild, food-safe preservative.

2. What does it do in the 2.Oh! Post Color Mask?
It prevents mold and microbial growth in the formula.

3. How does it benefit your hair?
It ensures the mask remains stable and safe to use over time, preserving the integrity of hydrating and conditioning ingredients without introducing harsh or irritating preservatives.

1. What is Phenoxyethanol?
A globally accepted cosmetic preservative.

2. What does it do in the 2.Oh! Post Color Mask?
It protects the formula from bacteria and contamination.

3. How does it benefit your hair?
By keeping the product microbiologically safe, it ensures that nourishing ingredients like Argan Oil and Polyquaternium-7 work as intended—without degradation over time. This contributes to a longer-lasting, safer product experience.

1. What is Polyquaternium-7?
A lightweight conditioning polymer.

2. What does it do in the 2.Oh! Post Color Mask?
It enhances smoothness, manageability, and shine.

3. How does it benefit your hair?
Polyquaternium-7 forms a thin, flexible film over the hair strand, which reduces static and improves softness. Its positive charge helps it bind to negatively charged, damaged areas of the hair fiber, filling in rough spots and creating a smooth, sleek surface that feels instantly conditioned and frizz-free.

1. What is Ethylhexylglycerin?
A conditioning agent and preservative booster.

2. What does it do in the 2.Oh! Post Color Mask?
It supports formula stability and adds mild moisturizing benefits.

3. How does it benefit your hair?
It conditions the scalp and hair without heaviness, supporting softness and scalp comfort. By enhancing the efficacy of preservatives, it helps maintain the overall health and integrity of the formula—ensuring consistent results over time.

1. What is Citric Acid?
A pH adjuster derived from citrus fruits.

2. What does it do in the 2.Oh! Post Color Mask?
It helps maintain a slightly acidic pH level of 4.5.

3. How does it benefit your hair?
Hair and scalp thrive at a slightly acidic pH (~4.5–5.5). Citric Acid keeps the mask within this optimal range, helping to seal the cuticle, improve shine, and reduce frizz. It also protects color-treated hair and prevents pH-related irritation.

1. What is Fragrance?
A fragrance blend that gives the product its signature scent.

2. What does it do in the 2.Oh! Post Color Mask?
It enhances the sensorial experience of using the mask.

3. How does it benefit your hair?
It leaves hair with a clean, luxurious fragrance that lingers after rinsing—helping make the hair care experience more enjoyable and reinforcing routine use for long-term results.

1. What is Aqua?
Purified water used as the base of the formula.

2. What does Aqua do in the 2.Oh! Reconstruction Mask?
It dissolves active ingredients and ensures smooth, even application.

3. How does it benefit your hair?
Water allows key conditioning and repair agents to be absorbed effectively into the hair shaft. It hydrates on contact, improves product spreadability, and helps the formula penetrate deep into dry or damaged areas of the hair.

1. What is Cetrimonium Chloride?
A quaternary ammonium salt that acts as an antistatic and conditioning agent.

2. What does it do in the 2.Oh! Reconstruction Mask?
It smooths the hair cuticle and reduces frizz and flyaways.

3. How does it benefit your hair?
Cetrimonium Chloride has a positive charge that binds to the negatively charged surface of damaged hair, forming a lightweight film. This helps neutralize static, improves combability, and smooths rough, lifted cuticles—making hair feel softer, sleeker, and more manageable after each use.

1. What is Cetearyl Alcohol?
A fatty alcohol derived from natural oils like coconut or palm oil.

2. What does it do in the 2.Oh! Reconstruction Mask?
It thickens the formula and enhances the richness of the mask.

3. How does it benefit your hair?
Unlike drying alcohols, Cetearyl Alcohol is an emollient that softens and conditions hair. It coats the strands to reduce moisture loss, improves slip for easier detangling, and adds body and smoothness without making hair feel greasy or weighed down.

1. What is Propylene Glycol?
A humectant and penetration enhancer.

2. What does it do in the 2.Oh! Reconstruction Mask?
It draws moisture into the hair and improves ingredient absorption.

3. How does it benefit your hair?
Propylene Glycol helps hydrate and soften hair by attracting water from the environment. It also enhances the delivery of active ingredients like oils and conditioning agents into the hair shaft, making the mask more effective at restoring moisture, elasticity, and smoothness to dry or damaged strands.

1. What is Behentrimonium Chloride?
A conditioning agent derived from rapeseed oil.

2. What does it do in the 2.Oh! Reconstruction Mask?
It provides intensive conditioning and detangling benefits.

3. How does it benefit your hair?
Behentrimonium Chloride adsorbs onto the hair fiber, creating a lubricating layer that smooths the cuticle and reduces friction between strands. This minimizes breakage during combing and helps hair feel soft, silky, and less prone to static or frizz—especially effective for thick, coarse, or damaged hair types.

1. What is Argania Spinosa Kernel Oil?
Also known as Argan Oil, it’s a rich, nutrient-dense oil pressed from Moroccan argan tree kernels.

2. What does it do in the 2.Oh! Reconstruction Mask?
It deeply nourishes, repairs, and smooths damaged or frizzy strands.

3. How does it benefit your hair?
Argan Oil is high in oleic and linoleic acids, as well as vitamin E, which penetrate the hair shaft to restore the lipid barrier, improve elasticity, and reduce protein loss. It smooths and strengthens the outer cuticle, seals in moisture, and enhances shine—leaving hair visibly healthier, softer, and more resilient to damage.

1. What is Sodium Benzoate?
A commonly used preservative.

2. What does it do in the 2.Oh! Reconstruction Mask?
It helps maintain product freshness and prevents microbial growth.

3. How does it benefit your hair?
By protecting the formula from spoilage, Sodium Benzoate ensures consistent performance of active ingredients, keeping the mask safe and effective for daily or weekly use without risk of contamination.

1. What is Potassium Sorbate?
A mild, food-safe preservative.

2. What does it do in the 2.Oh! Reconstruction Mask?
It prevents mold and microbial growth in the formula.

3. How does it benefit your hair?
It ensures the mask remains stable and safe to use over time, preserving the integrity of hydrating and conditioning ingredients without introducing harsh or irritating preservatives.

1. What is Phenoxyethanol?
A globally accepted cosmetic preservative.

2. What does it do in the 2.Oh! Reconstruction Mask?
It protects the formula from bacteria and contamination.

3. How does it benefit your hair?
By keeping the product microbiologically safe, it ensures that nourishing ingredients like Argan Oil and Polyquaternium-7 work as intended—without degradation over time. This contributes to a longer-lasting, safer product experience.

1. What is Polyquaternium-7?
A lightweight conditioning polymer.

2. What does it do in the 2.Oh! Reconstruction Mask?
It enhances smoothness, manageability, and shine.

3. How does it benefit your hair?
Polyquaternium-7 forms a thin, flexible film over the hair strand, which reduces static and improves softness. Its positive charge helps it bind to negatively charged, damaged areas of the hair fiber, filling in rough spots and creating a smooth, sleek surface that feels instantly conditioned and frizz-free.

1. What is Ethylhexylglycerin?
A conditioning agent and preservative booster.

2. What does it do in the 2.Oh! Reconstruction Mask?
It supports formula stability and adds mild moisturizing benefits.

3. How does it benefit your hair?
It conditions the scalp and hair without heaviness, supporting softness and scalp comfort. By enhancing the efficacy of preservatives, it helps maintain the overall health and integrity of the formula—ensuring consistent results over time.

1. What is Citric Acid?
A pH adjuster derived from citrus fruits.

2. What does it do in the 2.Oh! Reconstruction Mask?
It helps maintain a slightly acidic pH level.

3. How does it benefit your hair?
Hair and scalp thrive at a slightly acidic pH (~4.5–5.5). Citric Acid keeps the mask within this optimal range, helping to seal the cuticle, improve shine, and reduce frizz. It also protects color-treated hair and prevents pH-related irritation.

1. What is Parfum?
A fragrance blend that gives the product its signature scent.

2. What does it do in the 2.Oh! Reconstruction Mask?
It enhances the sensorial experience of using the mask.

3. How does it benefit your hair?
It leaves hair with a clean, luxurious fragrance that lingers after rinsing—helping make the hair care experience more enjoyable and reinforcing routine use for long-term results.