Color Protect Compound
Longer-Lasting Color. More Shine.
Our Color Protect Shampoo and Mask are made to keep your hair c...
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Next Gen Blue Violet Pigments
Advanced Blue-Violet Technology That Targets Brass
Our anti-yellow shampoo is powered by Advanced...
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Tri-Surfactant Formula
Cleans Without Stripping. Feels Just Right.
Our shampoo uses a unique blend of three gentle surfa...
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Shine Boosting Tech
Mirror-Like Shine. Zero Stickiness. Just Gloss Goals.
What makes our gloss stand out? Shine Boost...
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Comfort Fragrance Technology
The Feel-Good Fragrance That Lingers Long After You Color
Coloring your hair should feel as good ...
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Bond Protecting Plex 2.Oh! Technology
The Science That Shields While You Color
Color without compromise. Our Bond Protecting Plex 2.Oh!...
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Micro-pure Pigment Technology
The Game-Changing Tech Behind Bold, Beautiful Colour
What makes our semi-permanent shades stand o...
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5 Protein Blend
Smooth, Styled, and Strong—Without the Crunch
Our 3-in-1 Hair Styling Spray is enriched with a 5 ...
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Smart Styling Activators
Style That Holds. Hair That Moves.
Our 3-in-1 Hair Styling Spray is powered by Smart Styling Acti...
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Active Repair Catalysts
Repair Starts Here. Results You Can Feel.
Our Hair Repair Serum is powered by Active Repair Catal...
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UV Filters
Sun Protection. Everyday Defense.
The Leave-In Conditioner is powered with UV Filters that act li...
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Deep Conditioning Concentrate
Rich Nourishment. Real Repair.
Deep Conditioning Concentrate is the heart of our Reconstruction M...
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