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Why do certain colors fade more rapidly than others?

Why do certain colors fade more rapidly than others?

Two main things affect how long colors stay in your hair. 

Firstly, the distinction between vivid and pastel shades plays a crucial role. Vivid colors, characterized by their intensity, exhibit greater longevity compared to pastels. For instance, vivids last up to 15 washes whereas pastels lasts up to 4-6 washes. 

Secondly, the duration of color retention is directly correlated with the bleach level applied. Essentially, the higher the bleach level, the more prolonged the color tends to last. 

Pro Tip: It's important to note that colors don't fade all at once; they fade beautifully over time, giving a subtle change to the overall look. Specifically, lighter pastel colors fade more quickly than the bolder vivid ones.

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