With 2.Oh! Semi-Permanent Purple Shades, you can expect rich, vibrant color that lasts longer than regular semi-permanent dyes thanks to our advanced MicroPure Pigments. On hair bleached to the right base, bold purples such as Purple or Violet can last up to 12–15 washes, holding their depth and shine beautifully.

Softer purple tones like Lavender, applied on a very light base of level 10 and above, last around 4–5 washes, fading into delicate pastel blush-violets. To achieve the best results, it’s important to use the 2.Oh! Bleach Kit with Bond-Protecting Plex for safe, even lightening, and follow up with the 2.Oh! Anti-Yellow Shampoo to neutralize brassiness. This ensures the pigments deposit true to tone and fade gradually, leaving your hair looking stylish and luminous at every stage.

Purple hair is one of the most versatile shades because it comes in both bold and pastel variations that flatter different skin tones. Deep purples and violets look striking on medium to deeper complexions, where the richness of the shade enhances natural warmth and adds bold dimension. Softer tones like Lavender look dreamy and ethereal on fair to medium skin, where the light pastel contrast feels fresh and playful.

With 2.Oh! Semi-Permanent Purples, all shades are crafted in Italy, created for India, so they’re designed to compliment a wide range of Indian skin tones. Bold Purple and Violet can last up to 12–15 washes, while delicate Lavender, applied on a very light base (level 10 and above), lasts around 4–5 washes. Thanks to our advanced MicroPure Pigments, the colors fade evenly, so no matter your skin tone, purple hair will always look chic, vibrant, and flattering at every stage.

Yes—semi-permanent hair color is safe and gentle on your hair. Unlike permanent dyes, it doesn’t require your cuticles to be opened every single time you color. With permanent colors, each application involves a chemical process, while with semi-permanent shades, you only need to bleach your hair once to the right base. After that, you can keep refreshing or switching colors without repeatedly stressing your hair.

With 2.Oh! Semi-Permanent Colors, you get the best of both worlds—vibrant, long-lasting shades powered by Micropure Pigments, and a formula that’s designed to nourish as it colors. Enriched with argan oil and sunflower seed extract, it helps keep your hair soft, shiny, and frizz-free. So not only is it safe, it’s also a healthier, more flexible way to enjoy color, while maintaining hair that looks and feels its best.

With semi-permanent hair color, it’s really about the shade you love. Because it fades gradually, you can keep experimenting—trying a different color every few days or weeks if you like. For an easy start, bold shades like Red, Bordeaux, or Violet are always striking and simple to apply. If you’re feeling adventurous, pastels are where the magic happens—Lavender on a clean level 10/11 base gives a unique, high-fashion look, while Pastel Pink creates a dreamy, playful vibe that’s soft yet eye-catching. For men, Steel Grey and Blue are popular, while brighter shades like Pink and vibrant Blues are perfect for anyone who loves fun, expressive color.

If you want something subtle but still stylish, the browns—like Hazelnut, Caramel, and Toffee—add richness without being too bold. For festive months, go for Bordeaux or Red, while Caramel and Toffee also work beautifully to refresh highlights. With 2.Oh! Semi-Permanent Colors, crafted in Italy and created for India, there’s a shade for every mood, occasion, and personality—so you can color your hair as often as you like and always keep it fresh.

When it comes to semi-permanent color, the best brand is one that gives you vibrant shades, longer-lasting results, and healthy hair—and that’s exactly what you get with 2.Oh!. Our collection of 24 stunning shades is powered by advanced MicroPure Pigments for intense color payoff and a fade that’s always smooth and beautiful. Bold tones like Blue and Bordeaux last up to 12–15 washes, while dreamy pastels like Lavender or Pastel Pink create head-turning looks that fade gracefully.

But what truly makes 2.Oh! different is the care inside every formula. Each shade is crafted in Italy, created for India, and enriched with argan oil and sunflower seed extract to keep your hair soft, shiny, and frizz-free even as you color. So you’re not just getting extraordinary color—you’re getting a nourishing, salon-like experience at home. With 2.Oh!, every application is about feeling bold, beautiful, and uniquely you.