With 2.Oh! Semi-Permanent Purple Shades, you can expect rich, vibrant color that lasts longer than regular semi-permanent dyes thanks to our advanced MicroPure Pigments. On hair bleached to the right base, bold purples such as Purple or Violet can last up to 12–15 washes, holding their depth and shine beautifully.

Softer purple tones like Lavender, applied on a very light base of level 10 and above, last around 4–5 washes, fading into delicate pastel blush-violets. To achieve the best results, it’s important to use the 2.Oh! Bleach Kit with Bond-Protecting Plex for safe, even lightening, and follow up with the 2.Oh! Anti-Yellow Shampoo to neutralize brassiness. This ensures the pigments deposit true to tone and fade gradually, leaving your hair looking stylish and luminous at every stage.

With 2.Oh! Semi-Permanent Colors, you get shades that are designed to last longer and fade more beautifully than regular dyes. Thanks to our advanced MicroPure Pigments, bold colors like Blue, Bordeaux Wine, Purple, or Hazelnut Brown can stay vibrant for up to 12–15 washes. Mid-tones such as Tropical Blue, Ginger Spice, or Peach last around 6–8 washes, while delicate pastels like Lavender, Steel Grey, or Cerulean Blue stay true for about 3–5 washes. No matter the shade, every color is created to fade smoothly without patchiness.

By comparison, most regular semi-permanent dyes last only 5–6 washes before fading unevenly. That’s what makes 2.Oh! different—our range of 24 crafted-in-Italy shades is created for Indian hair and skin tones, giving you not just vibrant, long-lasting color, but also a nourishing formula with argan oil and sunflower seed extract that keeps your hair soft, shiny, and frizz-free.

Yes—semi-permanent hair color is safe and gentle on your hair. Unlike permanent dyes, it doesn’t require your cuticles to be opened every single time you color. With permanent colors, each application involves a chemical process, while with semi-permanent shades, you only need to bleach your hair once to the right base. After that, you can keep refreshing or switching colors without repeatedly stressing your hair.

With 2.Oh! Semi-Permanent Colors, you get the best of both worlds—vibrant, long-lasting shades powered by Micropure Pigments, and a formula that’s designed to nourish as it colors. Enriched with argan oil and sunflower seed extract, it helps keep your hair soft, shiny, and frizz-free. So not only is it safe, it’s also a healthier, more flexible way to enjoy color, while maintaining hair that looks and feels its best.

With 2.Oh! Semi-Permanent Purple Shades, you get color that’s vibrant, even, and longer-lasting thanks to our advanced MicroPure Pigments. On pre-lightened hair, bold tones like Purple or Violet can stay rich and striking for up to 12–15 washes, fading gradually without patchiness. The result is a deep, dimensional purple that softens beautifully with every shampoo while keeping its shine.

Delicate tones like Lavender, applied on a very light base of level 10 and above, last around 4–5 washes. Because pastel shades are lighter, they fade sooner—but they do so in a soft, wearable way that still looks chic. Whether you choose a bold violet or a soft lavender, all our purples are crafted in Italy, created for India, ensuring flattering tones that suit Indian skin and hair while keeping strands soft, smooth, and frizz-free.

Compared to pastels, violet hair does not fade as quickly. With 2.Oh! Semi-Permanent Violet, powered by advanced MicroPure Pigments, you can expect the shade to stay vibrant for up to 12–15 washes on pre-lightened hair. It softens gradually over time, holding onto its richness longer than lighter tones, so you enjoy a bold, dimensional violet that continues to look polished as it fades.

What makes violet especially wearable is the way it fades. Instead of turning patchy or dull, it lightens into softer purple tones that remain stylish and flattering. Because all 2.Oh! shades are crafted in Italy and created for India, the violet range is designed to compliment Indian skin tones, giving you color that looks luminous at every stage while keeping your hair soft, shiny, and frizz-free.