Yes—semi-permanent hair color is good for your hair because it’s much gentler than permanent dyes. These formulas are ammonia- and peroxide-free, so they don’t damage the inner structure of your hair. Instead, they coat the surface of your strands to give vibrant tones. To see true results, your hair needs to be bleached first, as pre-lightening creates the clean base required for the pigments to deposit evenly.

With 2.Oh! Semi-Permanent Colors, you also get nourishing care. Our shades are enriched with argan oil and sunflower seed extract to reduce frizz, add shine, and leave your hair soft and smooth from the moment you apply. Thanks to MicroPure Pigments, colors like Bordeaux Wine can last up to 12–15 washes on pre-lightened hair, fading gradually and beautifully. It’s the perfect way to refresh or experiment with vibrant color while keeping your hair healthy and nourished.

The lifespan of semi-permanent hair color depends on the shade and how well your hair is prepped. On average, most semi-permanent dyes last only 5–6 washes before fading out. However, with 2.Oh! Semi-Permanent Colors, powered by advanced MicroPure Pigments, you can enjoy richer, longer-lasting results.

On properly bleached hair (level 9/10), bold shades like Bordeaux Wine or Blue can last up to 12–15 washes, fading gradually and evenly. Softer tones such as Tropical Blue or Peach last about 6–8 washes, while delicate pastels like Cerulean Blue or Steel Grey stay vibrant for around 3–5 washes. No matter the shade, all 2.Oh! colors fade beautifully without harsh lines. Plus, with a nourishing base of argan oil and sunflower seed extract, your hair feels soft, shiny, and frizz-free from the moment you apply.

Bordeaux hair color is a rich, deep shade that blends the warmth of brown with the intensity of red, creating a bold yet elegant tone inspired by red wine. Unlike brighter reds, Bordeaux has a darker, more sophisticated feel—think of it as the perfect balance between chocolate brown and burgundy, with a subtle wine-like undertone. It’s a versatile shade that flatters most skin tones, adding depth, shine, and a luxurious finish.

At 2.Oh!, our Bordeaux Wine Semi-Permanent Hair Color is crafted with advanced MicroPure Pigments for a richer, longer-lasting payoff. On bleached hair (level 9/10), the color can last up to 12–15 washes, fading gradually and beautifully without harsh lines. And because our formula is enriched with argan oil and sunflower seed extract, it doesn’t just give you stunning color—it also leaves your hair feeling soft, shiny, and frizz-free.

You can use semi-permanent hair color as often as you like, since it’s free from ammonia and peroxide and doesn’t damage the inner structure of your hair. Unlike permanent dyes, it simply coats the surface of pre-lightened strands, making it a gentle and flexible way to refresh or change your look. Many people reapply once the shade has faded, or even layer colors to try something new.

With 2.Oh! Semi-Permanent Colors, reapplication is completely safe—and even beneficial. Our formulas are enriched with argan oil and sunflower seed extract, which help reduce frizz, add shine, and keep your hair feeling soft and smooth every time you color. Thanks to our MicroPure Pigments, bold shades like Bordeaux Wine or Blue can last 12–15 washes, while lighter shades like Tropical Blue or Cerulean Blue last fewer washes but fade beautifully. Once the color softens, you can reapply immediately for a fresh, vibrant look.