With 2.Oh! Semi-Permanent Blue, you can expect a bold, vibrant color that lasts much longer than regular dyes thanks to our advanced MicroPure Pigments. On pre-lightened hair to a level 9/10, our signature Blue shade can stay rich and striking for up to 12–15 washes, fading gradually and evenly without patchiness. This makes it one of the longest-lasting colors in the range, perfect if you want high-impact color with a smooth fade.

For lighter variations, the longevity changes slightly. Tropical Blue, with its breezy pastel-inspired tone, lasts around 6–8 washes, while Cerulean Blue, being the most delicate, stays for about 3–5 washes. No matter which shade you choose, all our blues are crafted in Italy, created for India, ensuring flattering, vibrant tones that fade beautifully while keeping your hair looking stylish at every stage.

The best semi-permanent hair color brand is one that balances vibrancy, durability, and hair health—and that’s the philosophy behind 2.Oh! We offer 24 crafted-in-Italy shades made specifically with Indian skin tones in mind, thanks to our use of MicroPure pigments that give richer color payoff and smoother fade. Many of our shades, like bold tones or rich browns, last up to 12–15 washes—more than typical semi-permanent brands.

We also focus on safety and nourishment. 2.Oh! formulas are ammonia- and peroxide-free, enriched with argan oil and sunflower seed extract, so your hair feels soft, shiny, and cared for—even as the color fades. With hundreds of positive reviews and a wide shade range across Blues, Browns, Pinks, Greys, and Purples (see our collection of 24 shades), 2.Oh! stands out by delivering both performance and gentleness.

Blue hair can look amazing on almost every skin tone—the key is choosing the right shade. Deep, bold tones like Blue or Midnight Blue flatter medium to deeper complexions beautifully, adding richness and contrast. Brighter tones such as Cerulean Blue bring a playful pop of aqua that stands out on fairer skin, while Tropical Blue creates a cool, pastel-inspired look that softens lighter undertones or works as highlights against darker bases.

At 2.Oh!, all our blue shades are crafted in Italy, created for India, so they’re designed to compliment Indian skin tones across the spectrum. Whether you go bold with our Blue, vibrant with Cerulean, or breezy with Tropical Blue, each shade is powered by MicroPure Pigments for vibrant, longer-lasting payoff. As the color fades—whether over 12–15 washes for Blue or 3–8 washes for lighter tones—it transitions smoothly, keeping your look stylish at every stage.

1) First Time (Bleach + Color)
Do a patch test 24 hours before.
Start with dry, unwashed hair and divide into sections.
Apply the 2.Oh! Bleach Kit with Bond-Protecting Plex until your hair lifts to level 9/10 (for bolds) or level 10+ (for pastels).
Rinse, then wash once with the 2.Oh! Anti-Yellow Shampoo to remove brass. Dry your hair fully.
Put on gloves and apply 2.Oh! Semi-Permanent Color generously to each section.
Leave on for 20–30 minutes.
Rinse with cool water until it runs clear. Do not shampoo immediately.

2) Recolor Only (Base Already Lightened)
Wash once with the 2.Oh! Anti-Yellow Shampoo if needed, then dry completely.
Apply 2.Oh! Semi-Permanent Color to clean, dry hair—saturate well.
Leave on for 20–30 minutes.
Rinse with cool water until clear. Style as usual and reapply whenever the color fades.

With 2.Oh! Semi-Permanent Colors, the fade is designed to be gradual and beautiful. For most people, the color fades enough to reapply or switch shades after a certain number of washes—usually 12–15 washes for bold shades like Blue, Bordeaux Wine, Purple, or Hazelnut Brown, 6–8 washes for mid-tones like Tropical Blue, Ginger Spice, or Peach, and 3–5 washes for delicate pastels like Lavender, Steel Grey, or Cerulean Blue. At this stage, your hair is ready to take on a fresh coat of color.

But for the shade to completely wash out and return to its bleached base, it usually takes many more washes—and exactly how long depends on your starting base level and the intensity of the pigment. Because our MicroPure Pigments are so concentrated, darker shades may leave a soft tint that lingers far longer than regular dyes. The upside: your hair always looks stylish as it fades, with smooth transitions instead of patchy color loss, until it finally returns to its bleached blonde base.