Toffee Brown from 2.Oh! is a cool tone brown with a near-ash quality—it doesn’t pull warm golds or reds too much, which makes it subtle and elegant. It sits between a neutral brown and ash brown, giving that slightly muted, “cool caramel” feel rather than full warmth. It’s perfect if you want a brown that softens without going warm or honey-toned. 2.Oh!

This shade complements Indian skin tones well, especially those with neutral or cool undertones, because it avoids heavy warmth that might clash with olive or brown skin. The finish has a polished ash look with depth, meaning it looks rich but doesn’t look too dark or overly brown—just a refined, sophisticated brown with a cool edge.

To achieve the perfect Toffee Brown, your hair must first be pre-lightened to the right base. Since it’s a cool-toned, ash-brown shade, any yellow or brassy undertones left in the hair will affect the result, making it look warmer than intended. We recommend bleaching to a light blonde and then using a purple-toned shampoo, like the 2.Oh! Anti-Yellow Shampoo, to neutralize brassiness and create a clean base. This ensures the cool, ashy depth of Toffee Brown comes through.

Once the base is ready, apply the 2.Oh! Toffee Brown Semi-Permanent Color evenly across your strands. Thanks to our advanced MicroPure Pigments, the color deposits smoothly and lasts around 4–5 washes on pre-lightened hair. The shade fades gradually and evenly, leaving behind a soft, wearable tone. With its cool, almost ash-like finish, Toffee Brown is perfect if you want a chic, understated brown that’s luminous, modern, and flattering on most Indian skin tones.

With 2.Oh! Semi-Permanent Browns, the lifespan varies by shade and depth. Thanks to our advanced MicroPure Pigments, the colors deposit evenly and fade beautifully. Hazelnut Brown and Chocolate Brown, our deeper tones, can last up to 12–15 washes on pre-lightened hair. Medium shades like Ginger Spice hold their richness for about 6–8 washes, while lighter browns such as Toffee Brown and Teddy Bear Brown last around 4–5 washes.

Unlike regular semi-permanent dyes that fade in 5–6 washes, 2.Oh! browns are crafted to fade gradually and gracefully, never patchy. Each shade is crafted in Italy, created for India, designed to flatter Indian skin tones while keeping your hair luminous and full of dimension.

Teddy Bear Brown is a soft, neutral brown shade with a cozy feel—think of a gentle medium brown that’s neither too dark nor too light. It often has a slightly cool or ashy undertone, giving it a polished, modern edge while still looking natural and wearable. The shade is popular for its versatility, as it flatters a wide range of skin tones and gives hair a subtle, effortless glow.

At 2.Oh!, we don’t have a shade called Teddy Bear Brown in our collection, but the color that comes closest is our Toffee Brown Semi-Permanent Hair Color. Toffee Brown has a similar cool-toned, ash-brown quality, lasting around 4–5 washes on pre-lightened hair. Powered by MicroPure Pigments, it fades smoothly into soft, chic tones, making it the perfect alternative if you’re looking for that understated, teddy-bear-inspired brown.

Chocolate Brown is a rich, indulgent brunette shade, inspired by the glossy tones of dark chocolate. It blends deep brown with subtle warm or neutral undertones, giving hair a shiny, dimensional look. Loved for its timeless appeal, Chocolate Brown adds sophistication and depth while still looking natural—making it one of the most universally flattering shades.

At 2.Oh!, while the shade is often called Chocolate Brown elsewhere, the closest match in our collection is our Hazelnut Brown Semi-Permanent Hair Color. Hazelnut captures the same richness and depth, with a slightly cooler edge that makes it modern and versatile. On pre-lightened hair, it lasts up to 12–15 washes, fading evenly into soft brown tones. If you’re looking for a luxurious, chocolate-inspired finish, Hazelnut Brown is the perfect choice to give your hair shine, depth, and elegance.